Senior Associate Athletics Director, NIL Operations

PROJECT POLICY ANL 4 (007399)

UCPath Position ID: TBD_4378

Position Description History/Status

Approved Date:

5/14/2025 10:40:54 AM

Date Last Edited:

5/14/2025 10:40:51 AM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

TBD_4378

Position Description ID

239693

UC Payroll Title:

PROJECT POLICY ANL 4 (007399)

Business Title:

Senior Associate Athletics Director, NIL Operations

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 23

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

A: Manager - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40056264

Reports to Payroll Title:

ETHICS AND CMPLNC MGR 1

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 PAC12

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Under the direction and supervision of the Executive Senior Associate Athletics Director, the Senior Associate Athletics Director for NIL Operations will assist in leading the architecture of the institution's in-house Name, Image, and Likeness (NIL) program, facets of NIL execution, revenue share modeling, and athlete brand enablement. This individual will work cross-functionally with coaches, student-athletes, legal, compliance, collectives, agents, and external partners to ensure that the university is at the forefront of NIL innovation. This role is responsible for developing institutional infrastructure to manage NIL deals, support contract negotiations, and expand third-party branding opportunities—while ensuring compliance, transparency, and athlete empowerment.

NIL Program Oversight

 • Lead the internal buildout and management of a centralized NIL operations model, reducing reliance on third-party platforms or external collectives.

 • Develop and implement institutional policies, processes, and staffing models to support in-house NIL operations.

 • Assist with all NIL matters and ensure alignment with state laws, NCAA and conference regulations, and institutional values.

 • Forecast NIL-related revenue and create budgeting frameworks for team-specific or athlete-specific NIL allocations.

30%

Agent & Contract Management

 • Serve as a point of contact for agents, financial advisors, attorneys, and collectives representing student-athletes.

 • Oversee the review and advisory process for NIL contracts, including deliverables, compensation structure, and term compliance.

 • Develop educational workshops for athletes and families on contract literacy, taxes, and long-term financial planning.

20%

Branding & Third-Party Engagement

 • Collaborate with the creative/media/marketing teams to develop athlete brand support initiatives, including custom campaigns, personal logos, merch, and social media growth.

 • Identify and activate new third-party partnerships—corporate sponsors, local businesses, digital platforms—that can deliver NIL opportunities at scale.

 • Help athletes position themselves as marketable brands within and beyond the university ecosystem.

15%

Cross-Departmental Collaboration & Strategic Planning

 • Work closely with compliance, legal, development, and academic services to streamline athlete support.

 • Liaise with coaches, team personnel and general managers , and sport administrators to align NIL strategy with recruiting and roster management goals.

 • Represent the athletics department at campus, conference, and national working groups related to NIL.

 • Define methodologies to support senior-level strategic and operational decisions; Develop analytical approaches to transform information into thoughtful, actionable insights

15%

Sport Administration

 • Direct and supervise assigned sport program(s) in all aspects, including the development, management, and review of operational activities and budget.

 • Understand program and department goals, and work with Head Coach and program leadership to achieve goals.

 • Articulate and execute program’s vision to constituents, campus and department staff.

 • Advise Director of Athletics on all program operations, including recruiting, equipment, uniforms and supplies.

 • Understand and assist in program personnel changes with Head Coach and leadership.

15%

Sport Administration

 • Represent program interests on campus issues, as needed.

 • Ensure all aspects of program elements and student welfare issues are maintained for best possible competitive results.

 • Collaboratively ensure all staff adhere to department, university and state systems, controls and policies.

 • Manage and administer championships for assigned sport(s), including traveling with assigned team(s) to all postseason competitions

0%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA and conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically-Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree or equivalent training and work experience.

Required

Minimum of 5 to 7 years in College Athletics

Required

Compliance, contract management, legal affairs, name, image & likeness

Preferred

Ability to exercise sound judgment and to handle sensitive and confidential information/material with discretion.

Required

Ability to interact diplomatically with individuals of various social, economic, cultural, and educational backgrounds.

Required

Superior public relations skills, including outstanding interpersonal skills to establish and maintain effective working relationships and correspondence with staff, faculty, media, recruits, visiting coaches, donors, parents and Conference and NCAA officials.

Required

Ability to effectively collaborate with multiple constituents – understanding how to bring interconnected pieces together and optimize workflows, commonly working across multiple support units at various levels within the department

Required

Ability to plan and prioritize assignments and work independently to complete assignments despite various deadlines, competing requirements and changing priorities.

Required

Ability to perform under stress and maintain composure in the face of resistance, indifference or hostility.

Required

Ability to organize and maintain a calendar system.

Required

Working knowledge of contracts and demonstrated budgetary skills. Working knowledge of University purchasing and accounting policies and procedures.

Preferred

Demonstrate word processing and computer skills to complete assignments with speed and accuracy.

Required

Ability to operate a computer with working knowledge of various computer software systems including: Microsoft Office, JumpForward, Teamworks, Hudl, XOs, Prep Tracker, Page Maker, VISIO and database entry.

Required

Knowledge of University policies and procedures. Knowledge of Conference and NCAA rules and regulations.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

Ability to travel for position duties and tasks as needed.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

University of California, Los Angeles

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.