Marketing & Visual Communications Assistant

MARKETING SPEC 1 (007550)

UCPath Position ID: TBD_4327

Position Description History/Status

Approved Date:

5/15/2025 1:37:57 PM

Date Last Edited:

5/15/2025 1:37:55 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1180O

Organization:

LUSKIN SCHOOL OF PUBLIC AFFAIRS

Division Code:

1181D

Division:

SCHOOL OF PUBLIC AFFAIRS

Department:

118600 - INSTITUTE OF TRANSPORTATION STUDIES

Position Details

UCPath Position Number:

TBD_4327

Position Description ID

239365

UC Payroll Title:

MARKETING SPEC 1 (007550)

Business Title:

Marketing & Visual Communications Assistant

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 18

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

4 - Staff: Limited

Full-Time Equivalent (FTE)

0.43

SUPERVISION

UCPath Reports to Position Number:

40137639

Reports to Payroll Title:

COMM SPEC 3

UCPath Department Head Position Number:

40727951

Department Head Payroll Title:

PROF-AY

CLOSE SUPERVISION - Indicates that the incumbent is assigned duties according to specific procedures. Work is checked frequently, and in addition there may be formal training.

POSITION SUMMARY

The UCLA Institute of Transportation Studies and the Lewis Center for Regional Policy Studies are seeking a Marketing & Visual Communications Assistant with an interest in the intersection of business strategy, communications and design. This role offers hands-on experience translating research and policy insights into compelling visual and written content, while supporting broader marketing, branding and promotional efforts.

Under close supervision of the two research centers, the assistant will apply business and marketing insights to develop strategic communications. Under direct supervision of the Communications Manager, responsibilities include writing and editing copy for research announcements and event promotions; participating in  designing digital communications assets such as social media graphics, animations, and videos; and reviewing user experience elements of center websites. The assistant will also use data analysis and visualization to evaluate marketing effectiveness and improve campaign performance.

The UCLA Institute of Transportation Studies and the Lewis Center for Regional Policy Studies are two research centers located within the UCLA Luskin School of Public Affairs and support and advance cutting-edge research, the highest-quality education, and meaningful and influential civic engagement on the many pressing housing and transportation issues facing Los Angeles, the state of California, the nation, and the world today. We are home to the world’s leading experts in housing affordability, parking, public transit, transportation equity, traffic, new mobility, and more. We focus on how these areas intersect and shape the well-being of residents, especially those from marginalized and underserved communities. By understanding and addressing these complex issues, we aim to inform policies and interventions that create more inclusive, sustainable, and equitable communities.

Strategic Communications/Content Development Support

Under direct supervision of the Communications Manager, assist in writing and edit copying for research announcements, event promotions, web and social media content.  Ensure messaging aligned with organizational branding and goals. Support translating complex research findings into accessible language and visuals. 

35%

Digital Design Support

Support the design digital materials including social media graphics, event flyers and logos, marketing templates, and infographics. Work with the communications manager to ensure visual consistency with brand identity across platforms.

35%

Marketing Analytics Support

Support communications manager in tracking and analyzing performance metrics for digital campaigns. Use data to inform and adjust communication strategies. Assist in creating data visualizations to report on engagement trends.

20%

Administrative Support

Coordinate with team members across both centers. Contribute to planning and executing communication strategies for events and initiatives.

10%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

 Bachelor's degree in related area and / or equivalent experience / training 

Required

Proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.

Required

Experience with video editing or animation tools.

Preferred

Comfortable working independently and collaboratively.

Required

Strong writing and editing skills for crafting effective copy across platforms.

Required

Interest in business economics principles to communications, including market analysis, budgeting, and strategic positioning

Required

Creative and strategic thinker with an interest in marketing, branding, and data-informed design.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

COVID and Flu Vaccinations: The position is subject to providing evidence of inoculation.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

2381 Public Affairs

Standing/Walking

X

Sitting

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

Complex problem solving/reasoning

X

Ability to organize & prioritize

X

Communication skills

X

Numerical skills

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.