Associate Athletics Director, Revenue Generation & Business Intelligence

SALES SPEC 4 (007557)

UCPath Position ID: TBD_4325

Position Description History/Status

Approved Date:

5/14/2025 11:47:54 AM

Date Last Edited:

5/14/2025 11:47:51 AM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

TBD_4325

Position Description ID

239359

UC Payroll Title:

SALES SPEC 4 (007557)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 23

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

0.01

SUPERVISION

UCPath Reports to Position Number:

41132943

Reports to Payroll Title:

ATH MGR 2 PAC12

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 PAC12

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Under the general supervision of the Deputy Athletics Director/Chief Revenue Officer, the Associate Athletics Director, Revenue Generation & Business Intelligence, will lead revenue-generating teams and initiatives for UCLA Athletics. This position will be responsible for strategic oversight of ticket sales (primary and secondary markets), corporate partnerships, marketing, and ticket operations. The incumbent will leverage data-driven decision-making to enhance revenue streams, improve fan engagement, and implement best industry practices. This role requires extensive collaboration across departments, including ticketing, marketing, development, and campus partners.

Revenue Generation and Business Intelligence

 • Act as the primary partnership liaison with third-party outbound ticket sales vendors to ensure alignment of strategies and operations to drive revenue and attendance across all sports.

 • Act as the primary partnership liaison with secondary market ticket sales vendors to ensure alignment of strategies and operations to maximize revenue.

 • Serve as the primary partnership liaison with the Central Ticket Office to streamline ticketing operations and enhance fan experiences.

 • Oversee collaboration with outsourced data reporting vendors to create visualization and reporting tools for department leadership in planning, budgeting, and performance measurement.

60%

Revenue Generation and Business Intelligence

 • Lead the creation & implementation of a unified UCLA Athletics customer/donor/fan database integrating data from ticket sales, email marketing, development, concessions,  apparel sales.

 • Utilize AI platforms such as Wolfcycle for lead prospecting to enhance B2C &B2B business opportunities.

 • Oversee the relaunch of revenue-related elements on uclabruins.com to optimize online sales & engagement.

 • Play a key leadership role in the ticket software RFP process, ensuring alignment with future revenue strategies.

 • Assist in planning Rose Bowl seating renovations, including South End Zone & future lower bowl sideline reseating.

 • Present opportunities to create & enhance premium seating categories in Pauley Pavilion.

 • Serve as a secondary liaison with JMIS to optimize multimedia rights partner

0%

Revenue Generation and Business Intelligence

 • Develop and implement new game-day fan experiences to drive engagement and revenue.

 • Stay at the forefront of revenue generation trends in the sports industry, attending industry conferences and UCLA away games as needed.

0%

Leadership and Strategic Planning

 • Lead high-performing revenue-generating teams, including ticket sales, corporate partnerships, marketing, and ticket operations.

 • Develop and implement innovative strategic plans centered on segmented data analysis to improve the effectiveness of sales and engagement campaigns.

 • Analyze campaign performance and provide insights to optimize future engagement strategies.

 • Foster relationships with department heads across UCLA Athletics and campus to achieve revenue and engagement goals.

 • Provide mentorship, coaching, and development opportunities for direct reports to cultivate a culture of excellence.

30%

Game Day and Special Events Responsibilities

 • Attend and oversee revenue-related operations at home games, primarily football and men’s basketball, as well as other select sporting events.

 • Ensure top-tier customer service and fan experience initiatives are executed effectively on game days.

5%

Rules Compliance

 • Comply with all Federal, State, University, and Department requirements established pursuant to Title IX, including mandatory reporting requirements for a “Responsible Employee”

 • UCLA Athletics is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation, and the University of California System. The incumbent must comply with the applicable rules, regulations, & policies of those organizations, including:

    ◦ Review & retain all compliance materials disseminated by the UCLA Athletics Compliance office

    ◦ Report any NCAA & conference violations

    ◦ Sign the annual NCAA Certification of Compliance form

    ◦ Complete the Athletically-Related Income form annually

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law & adhere to mandatory reporting guidelines

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's degree or equivalent work experience and training.

Required

Master's degree.

Preferred

Ten years or more experience in leading high-performing revenue-generating teams in ticket sales, corporate partnerships, marketing, and ticket operations.

Required

Experience using data analytics to drive revenue and fan engagement strategies.

Required

Experience working in a top-tier Division I college program or sports-related field.

Preferred

Balance of both institutional knowledge and professional sports experience.

Preferred

Strong ability to build relationships with diverse stakeholders across departments.

Required

Proficiency in Microsoft Office, Ticketing Systems (e.g., Ticketmaster, Paciolan), and CRM Systems (e.g., Salesforce, MS Dynamics).

Required

Familiarity with data visualization tools such as Tableau, DOMO, etc.

Required

Exceptional written and verbal communication skills.

Required

Strong decision-making ability, balancing data-driven insights with qualitative factors.

Required

Ability to multi-task and prioritize short- and long-term objectives effectively.

Required

Demonstrated leadership in managing teams and strategic planning.

Required

Knowledge of NCAA, Conference, and UCLA Athletics rules and regulations.

Preferred

Flexibility to work irregular hours, including nights and weekends, as required by the role.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

Travel for work duties as needed.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

University of California Los Angeles

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.