Enrollment Communications Specialist

COMM SPEC 4 (005887)

UCPath Position ID: TBD_4079

Position Description History/Status

Approved Date:

6/30/2025 6:34:45 PM

Date Last Edited:

6/30/2025 6:34:43 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

8400O

Organization:

CONTINUING EDUCATION

Division Code:

8420D

Division:

DEAN, UCLA EXTENSION

Department:

574500 - UNEX-MARKETING

Position Details

UCPath Position Number:

TBD_4079

Position Description ID

237428

UC Payroll Title:

COMM SPEC 4 (005887)

Business Title:

Enrollment Communications Specialist

Personnel Program

Management and Senior Professional (MSP)

Salary Grade:

Grade 24

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

C: Supervisor - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

41041726

Reports to Payroll Title:

PROJECT POLICY ANL 4

UCPath Department Head Position Number:

41109707

Department Head Payroll Title:

ADMIN MGR 1

DIRECTION - Indicates that the incumbent establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

007552

MARKETING SPEC 3

1.0

007552

MARKETING SPEC 3 (Contract)

1.0

POSITION SUMMARY

Reporting to the Assistant Dean for Enrollment & Student Services, the Enrollment Communications Specialist will serve as the lead communications strategist for engaging prospective students at UCLA Extension. 

This role will develop and implement comprehensive, multidisciplinary communications programs in support of all programs offered by UCLA Extension. Specifically, this role will oversee the development and continuous improvement of communication strategies, personalized lifecycle campaigns, website and landing page creation and maintenance, Customer Relationship Management (CRM) data integration, and analytics to optimize student engagement, retention, and growth across prospective students, current students, and alumni.

With a high level of autonomy, the Enrollment Communications Specialist will supervise and mentor the email communications team, ensuring effective execution of email campaigns and lifecycle initiatives. The Specialist will lead the design and implementation of campaigns using Salesforce Marketing Cloud, leveraging data from Salesforce CRM to create targeted, high-impact communications.

This role will oversee all aspects of prospective student communications, including strategy development, digital channel performance analytics, and data-driven decision-making, while also ensuring alignment with the institutional goals of UCLA Extension. Close collaboration with cross-functional teams—including academic departments, IT, International Programs, and Student Services—is essential to maintain reliable systems integration and deliver consistent messaging across all lifecycle stages.

Additionally, the Enrollment Communications Specialist will provide communications leadership, acting as a trusted subject matter expert and ensuring that campaigns effectively support the institution's enrollment growth, engagement, and retention goals.

Excelling in quality, innovation, and impact, UCLA Extension (UNEX) is one of the top providers of continuing and professional education in the United States, offering programs and classes to more than 50,000 students per year through approximately 4,500 classes and certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of traditional, nontraditional, domestic, international, professional, and continuing education students throughout and beyond Los Angeles.

Leadership, Operations, and Training

1. Provide training and consultations to staff and departments at UNEX as the subject matter expert on communications tools, lifecycle communication strategies, and best practices using Salesforce Marketing Cloud and CRM.

2. Produce data reports and campaign performance analytics, serving as the primary communicator for communications updates and initiatives.

3. Manage email channel workflows and processes, including campaign planning, scheduling, and creative development.

4. Lead the project management of communications campaigns, ensuring timely and successful execution.

5. Train internal staff on email communication tools, campaign workflows, and lifecycle communication strategies to enhance operational efficiency.

6. Collaborate with cross-functional teams—including academic departments, IT, and student services—and external vendors to align communications initiatives with institutional goals.

7. Serve as a trusted team member and subject matter expert, providing leadership and guidance on communications efforts.

8. Share technical knowledge and provide expertise in communications tools and analytics, conducting training sessions as needed.

9. Oversee the email marketing team, including hiring, training, and conducting performance management activities to ensure a high-performing and strategic communications function. This role will assign projects and tasks, set clear goals, and provide ongoing coaching and professional development to enhance team capabilities.

60%

Development and Management of Communications Campaigns

1. Serve as the primary digital communication strategist for UCLA Extension, with email campaigns as the key tactic for engaging prospective students. Leverage Salesforce Marketing Cloud and Salesforce CRM to design, implement, and manage strategic, data-driven lifecycle campaigns that drive enrollment and engagement.

2. Create, develop, and implement comprehensive long and short-term strategic communication plan that involves email communication campaigns and lifecycle strategies.

3. Research, assess, and understand audience needs to develop, produce, and implement personalized digital communications solutions such as email campaigns and landing pages that drive engagement, enrollment, and retention.

4. Plan, develop, test, implement, manage, and evaluate email communications strategies, including automated campaigns and segmentation.

5. Collaborate with the Web Team, Creative Team, and Strategic Communications to research, develop, produce, and maintain landing pages in support of communications, including all content/images/video, etc. 

6. Manage email communications channel, including the development, creation and maintenance of email content and web landing pages, while integrating data from Salesforce Marketing Cloud, Salesforce CRM, and other systems to enhance campaign performance.

7. Own and manage text messaging (SMS) as a communications channel, including strategy development, campaign execution, audience segmentation, compliance adherence, performance analysis, and optimization to drive engagement, conversions, and retention.

8. Own the Customer Lifetime Value (LTV) metric by developing strategies to increase retention, engagement, and repeat enrollments, leveraging data insights to optimize the student journey and maximize long-term revenue.

9. Keep up to date with emerging technical and other digital communications technology solutions, requirements, and developments and recommend or implement actions.

40%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Bachelor's degree in related area and / or equivalent experience / training

Required

And

Master's Degree

Master's degree and/or terminal degree and/or equivalent experience and educational training

Preferred

5 - 8 years

Minimum years of career progression and experience in communications.

Required

5 years

Experience in digital communications and CRM systems, including expertise in Salesforce Marketing Cloud and Salesforce CRM.

Required

Advanced knowledge and skill in managing and executing email communication campaigns and lifecycle strategies - from planning, design, production of content, implementation, and evaluation - preferably in the higher education sector.

Required

Advanced skills to advise, train, and provide consultation to departments as a subject matter expert on communications tools, lifecycle communication strategies, and best practices.

Required

Highly collaborative team player with a track record of building and maintaining cooperative relationships with coworkers, managers, and stakeholders, with a focus on problem resolution, streamlined operations, and customer service.

Required

Strong customer-focused mindset with a proactive, solutions-oriented approach; able to independently respond to customer needs in a professional and timely manner.

Required

Exceptional strategic thinking and problem-solving skills with a strong foundation in communications, content development, and emerging technologies; Exceptional time management skills, with the ability to prioritize, track, and meet multiple deadlines in a fast-paced environment with shifting prior

Required

Highly Experienced developing and maintaining governance frameworks and ensuring adherence to established processes.; Quick learner with the ability to understand institutional goals and develop strategies that align with business objectives. 

Required

Advanced knowledge and skill of email communication platforms and tools, with a commitment to staying current with emerging technologies and best practices.

Required

Comprehensive understanding of lifecycle communication metrics and analytics, including conversion rates, engagement, and ROI; metrics-driven approach to continuous improvement; Methodical and metrics-focused, with strong analytical skills to identify trends, insights, and areas for optimization.

Required

Proficient in analytics tools such as Google Analytics, with a strong ability to interpret data and extract actionable insights.

Required

Demonstrated ability to manage projects with multiple stakeholders, driving execution and delivering results on time; Experience managing and collaborating with external vendors to achieve objectives.

Required

Excellent written, verbal, and interpersonal communication skills, with the ability to create clear business correspondence and technical documents; possess active listening and political acumen skills.

Required

Knowledge of web optimization for lead generation and how it integrates with email communication campaigns; Understanding of SEO fundamentals and how they intersect with digital communication and campaigns to drive engagement and search performance.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Non-University Setting(s)

Location:

10920 Lindbrook Dr. Los Angeles, CA 90024

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.