Social Media Manager

COMM SPEC 3 (007477)

UCPath Position ID: TBD_4031

Position Description History/Status

Approved Date:

3/11/2025 11:38:22 AM

Date Last Edited:

3/11/2025 11:38:17 AM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

5000O

Organization:

ADMINISTRATIVE VICE CHANCELLOR

Division Code:

5901D

Division:

ADMINISTRATION

Department:

310700 - MARKETING & COMMUNICATIONS

Position Details

UCPath Position Number:

TBD_4031

Position Description ID

237241

UC Payroll Title:

COMM SPEC 3 (007477)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40190595

Reports to Payroll Title:

COMM SPEC 4

UCPath Department Head Position Number:

40039895

Department Head Payroll Title:

MARKETING MGR 1

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

The UCLA Administration Marketing & Communications (AMC) team creates integrated and innovative assets and campaigns to effectively promote UCLA Administration's services to the university community - from transportation to housing and hospitality, the police department to campus maintenance, among many other business services.

Reporting to the AMC senior communications manager, the social media manager will be responsible for developing, implementing, and managing our social media strategy to increase our online presence and improve our marketing and communication efforts. This role will oversee content creation and scheduling, community management, and analytics reporting for all university hospitality properties.

Social Media Communications Management

1. Manage and oversee the creation of high-quality, engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.

2. Maintain cohesive and comprehensive content calendar in collaboration with the marketing and communication teams.

3. Monitor and respond to social media interactions, fostering a positive community and addressing any issues or inquiries promptly.

4. Collaborate with internal departments and the marketing team to ensure consistent messaging and branding across all channels.

5. Coordinate social media efforts for the university's properties, ensuring their online presence aligns with the overall brand strategy.

6. Other duties as assigned.

65%

Research & Data Analysis

1. Research and provide recommendations for relevant influencers to expand channel reach and audience.

2. Foster relationships with campus partners and industry leaders to collaborate and cross-promote continuously.

3. Analyze social media metrics and generate reports to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.

4. Stay up-to-date with the latest social media trends, tools, and best practices to ensure the university remains at the forefront of digital engagement.

20%

Project Management & Strategic Planning

1. Develop and execute a comprehensive social media strategy aligned with the university's goals and objectives for each property.

15%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Bachelor's degree in marketing, communications or related field.

Preferred

3 years or more

Of professional social media work experience, including demonstrated success using social media to grow a consumer brand through creative content that drives measurable results, preferably within a higher education or hospitality setting.

Required

Experience

Experience working cross-platform between Mac and PC environments; working knowledge of video file conversion and optimization, encoding video for the web, extracting video for web conversion, an understanding of aspect ratios across various channels and knowledge of video compression codes.

Preferred

Highly engaged, both personally and professionally, in social media.

Required

Knowledge of how to leverage social networking sites, tools, plugins, video & photo sharing sites, etc.

Required

Strong understanding of social media platforms, trends, and best practices.

Required

Knowledge/understanding of marketing principles and strategies.

Required

Project management experience including ability to independently prioritize and track complex, competing schedules.

Required

Possess strong internet research skills with the ability to find and compile interesting and relevant content.

Required

Excellent written and verbal communication skills.

Required

Ability to facilitate communication and understanding among professionals with a willingness to work across departments and resolve problems in an effective, diplomatic manner.

Required

Willingness to keep abreast of industry trends and technologies and contribute frequent suggestions. Ability to learn software applications and systems.

Required

Ability to work in a fast-paced environment with frequent last-minute requests.

Required

Demonstrated proficiency in social media management tools and analytic platforms to provide regular reports.

Required

Research and analytical skills sufficient to analyze problems in a multi-faceted way and to develop and implement innovative solutions as well as track the effectiveness of different techniques.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Ability to work evenings and weekends as needed.

Required

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Sproul Hall

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.