Associate Director, Marketing & Operations Manager

MARKETING SPEC 2 (007551)

UCPath Position ID: TBD_3008

Position Description History/Status

Approved Date:

6/2/2025 5:41:04 PM

Date Last Edited:

6/2/2025 5:41:01 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1160O

Organization:

ANDERSON SCHOOL OF MANAGEMENT

Division Code:

1161D

Division:

MANAGEMENT DIV

Department:

030000 - ANDERSON GRAD SCH OF MANAGEMENT

Position Details

UCPath Position Number:

TBD_3008

Position Description ID

234754

UC Payroll Title:

MARKETING SPEC 2 (007551)

Business Title:

Associate Director, Marketing & Operations Manager

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 19

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

CX: Clerical & Allied Services

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40087553

Reports to Payroll Title:

ADMISSIONS RECRMT SUPV 1

UCPath Department Head Position Number:

40054446

Department Head Payroll Title:

ACAD PRG MGT OFCR 4

SUPERVISION - Indicates that the incumbent performs a variety of routine duties within established policies and procedures or by referral to the supervisor’s guidelines.

POSITION SUMMARY

The UCLA Anderson Master of Science in Business Program (MSBA) Program is the #1 MSBA program in the world. MSBA is Anderson's fastest, highest-ranked graduate program, and a vital component of the school's mission of educating business leaders.

Under the general supervision of the Executive Director, the Associate Director, Marketing & Operations Manager assumes the following primary responsibilities for the Master of Science in Business Analytics (MSBA) Program:

(1) Work with the Executive Director to provide high-quality results in Finance and operations support.

(2) Serve as primary management contact for the Finance, marketing, and operations aspects of the MSBA program.

(3) Lead design, creation and maintenance of program website, marketing strategy and social media websites and responsible for consistency of messaging/branding across a wide diversity of platforms in coordination with internal and external marketing.

(4) Fostering collegial relationships with MSBA recruiters, applicants, students, faculty, administrators, employers, and external partners and vendors.

(5) Serves as a member of the Admissions Committee, recruiting, interviewing 25 candidates and yielding 120+ students per year.

(5) This position requires excellent written and verbal communication skills, and a high level of computer competency in the use of Excel, Word, PowerPoint (bonus: graphic design, Salesforce).

(6) This position requires external client management skills, business development, or professional sales experience. 

The Associate Director, Marketing & Operations Manager works independently and as a fully participating management team member to deliver a wide range of services to students, faculty and senior management.

The Associate Director, Marketing & Operations Manager is expected to carry out responsibilities independently and work closely with the Executive Director and MSBA Team. Reports directly to MSBA Associate Director.

The UCLA Anderson Master of Science in Business Program (MSBA) Program is the #1 MSBA program in the world. MSBA is Anderson's fastest, highest-ranked graduate program, and a vital component of the school's mission of educating business leaders.

Marketing Responsibilities

1. Develop, design, and implement overall strategic media and communications plan marketing the MSBA program including all websites, all printed publications, social media, and database email marketing campaigns.

2. Primary liaison and manager of all marketing relationships internally and externally. Primary stakeholder and contributor to monthly meetings with the Marcomm and Digital Marketing agency (OHO) to strategize and design content development for MSBA program. Also, primary negotiator of all contracts related to marketing engagement.

3. Responsible for management and execution of all MSBA printed publications implemented by the Anderson Marketing & Communications Department used at various recruiting events including brochures, single sheet promotional materials, and other necessary materials focusing on MSBA and the UCLA Anderson brand.

4. Accountable for gathering engaging MSBA student content/stories and production of various collateral to push out via printed publications, website, social media, and database email marketing campaigns. Manage production of various collateral including editorials, professional photo shoots, and professional video production.

5. Produce quarterly and annual statistical reports pertaining to recruitment, evaluation/application period, and yield management. Provide analysis critical to decisions pertaining to strategic MSBA marketing initiatives and campaigns.

6. Oversee and manage MSBA social media platforms, including Twitter, Facebook, Instagram, and LinkedIn. Works in partnership with MSBA student government Vice President of Marketing to generate grass roots student content and promotional materials to be sure program realities for students are understood, continuously improved and well described in marketing campaigns.

7. Manage the design and distribution of the MSBA Welcome Kits given to all admitted students. Responsible for interfacing with current students in regard to the effectiveness of welcome kits to support a higher yield of admitted students.

60%

Project Management for Special/Specific Initiatives

1. Manage new engaging content and special projects such as video and photo shoots involving all MSBA stakeholders including Admissions, Career Services, and Alumni Relations.

2. Collaborates with Anderson Computing and Information Services (ACIS) and UCLA Anderson Marketing and Communications staff on course and related website content, software training, and regular changes to course-related website content.

3. Coordinate efforts with the Associate Director to ensure seamless flow of data between the prospective student CRM (Salesforce) database system and application database system as well as ensure communications are streamlined.

4. Serves as an admissions committee member, interviews 20-25 candidates, and provides expertise and business experience to the evaluation process.

5. Working in collaboration with the MSBA student government, determines how to improve the student experience inside and outside of the classroom.

6. Review and approve Travel Express submissions for domestic travel and international travel.

7. Oversee financial reports to ensure payments, credits and other special account actions are tracked and correct.

40%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Bachelor's degree in a related field, or equivalent combination of professional experience and education.

Required

Three or more years of student affairs and operations experience in a university setting.

Required

Experience with selective admissions.

Required

Knowledge of Business Analytics job markets.

Required

Ability to negotiate effectively with suppliers to maintain costs and ensure delivery of quality products and services.

Required

Ability to speak effectively before both large and small groups of people to recruit students.

Required

Strong leadership and supervisory skills to train, delegate, and monitor work assignments of student staff and/or temporary staff.

Required

Ability to work independently and follow through on assignments with minimal direction and supervision.

Required

Working knowledge of purchasing practices including determination of needs, selection of items, and reconciliation.

Required

Computer skills: Strong proficiency in Microsoft Office with emphasis in word (creation of forms & tables, signs, labels) and excel (formulas, database function, spreadsheets, data sorts, mail merges, etc.). Experience with html web site design and maintenance; ability to use Adobe software.

Required

Skill in communicating clearly and diplomatically to interact effectively with all Anderson, UCLA and outside constituents using proper English grammar.

Required

Ability to lead teams and to be a team member to manage, collaborate, and execute small and large-scale projects and events.

Required

Excellent interpersonal skills to interact effectively with corporate executives, professional students, faculty, administrators and people of various socio-economic, ethnic and cultural backgrounds. Ability to establish and maintain cooperative working relationships with other administrators, faculty, students, and vendors.

Required

Advanced knowledge of financial analysis and reporting techniques; human resources and risk management planning; accounting and finance.

Required

Strong writing and design skills and proficiency in utilizing social media platforms, such as LinkedIn, Facebook and Twitter.

Required

Ability to travel domestically and internationally, and to work evenings and weekends. Knowledge in the application of technology to improve organizational effectiveness, enhance productivity, specifically with CRM system (Salesforce).

Required

Working knowledge of University policies and procedures such as accounting, travel, purchasing, to coordinate and expedite tasks with associated central offices.

Required

Skills in program and time management, including ability to manage multiple tasks, to determine the importance of tasks and to complete tasks quickly and on time.

Required

Excellent writing skills in preparing correspondence, reports and publications.

Required

Exceptional and proactive organization skills to organize material, information, and people systematically to optimize efficiency and minimize duplication of effort.

Required

Ability to maintain confidentiality of information and documents.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

UCLA Anderson - MSBA

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.