Director of Marketing

MARKETING SPEC 3 (007552)

UCPath Position ID: TBD_2111

Position Description History/Status

Approved Date:

10/1/2024 10:46:25 AM

Date Last Edited:

10/1/2024 10:46:20 AM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS              

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS              

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

TBD_2111

Position Description ID

230482

UC Payroll Title:

MARKETING SPEC 3 (007552)

Business Title:

Director of Marketing

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40038906

Reports to Payroll Title:

MARKETING SUPV 2

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 PAC12

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Reporting to the Assistant Athletics Director of Marketing, the Director of Marketing will be responsible for the oversight, development, and implementation of the Department's marketing and promotional efforts of assigned sports and special events.

The Director of Marketing will oversee assigned full-time and part-time staff.  This person will be responsible for assigning tasks to achieve the overall goals of the Marketing Department and the Department of Intercollegiate Athletics, including enhancing the fan experience and generating revenue. The hiring, training and evaluation of assigned staff will be the responsibility of the incumbent.

Marketing

 • Assist as the marketing, promotions and in-game experience lead for assigned sports.

 • Develop, write and implement marketing plans, promotional programs, & advertising schedules that will increase attendance, revenue and exposure for assigned sports.

    ◦ Provide a comprehensive review and evaluation of plans following each season.

 • Maintain regular communication with Head Coach or Director of Operations, and department staff members in formulating the marketing plan for assigned sports and collaborate cross functionally to deliver and drive results to meet the departmental and team goals & objectives.

50%

Marketing

 • Oversee and direct game presentation efforts, including in-game promotions, fan giveaways, game atmosphere, video board operations, public address announcer, and direction of interns, students and volunteers for assigned sports.

 • Develop and coordinate marketing plan for conference and national championship events that UCLA hosts when assigned sport is involved.

 • Collaborate with the Coordinator of Digital Marketing & Branding on all digital marketing efforts, including overall strategy, creative production, content development, copy writing, scheduling and relationship management. Collaborate with internal staff to optimize digital marketing campaigns for each assigned sport.

 • Assist with a lead generation program that encompasses online sweepstakes, website forms and onsite data collection.

0%

Marketing

 • Develop email marketing initiatives, segmentation plans, and strategy to capture, retain and monetize fans.

 • Manage allotted budget per sport and find creative and effective ways to increase attendance, and generate revenue, while staying within the budget.

 • Utilize graphic design skills to produce print collateral, digital advertising, web banners, marketing web pages, email alerts and signage.

 • Maintain production schedule of marketing and promotional materials, including posters, pocket schedules, and print and digital ads for assigned sports.

 • Communicate marketing information to all internal staff, and collaborate with internal and external constituents.

0%

Marketing

 • Develop strategies and plans to build UCLA brand awareness and business interests.

 • Effectively manage crisis situations as they arise and stay ahead of key issues.

 • Create and implement overall plan to creatively position our product in digital format to strengthen branding and improve ticket sales.

 • Responsible for other duties as assigned by the Assistant Athletics Director, Marketing.

 • Develop and maintain key relationships with vendors, suppliers and contractors.

0%

Game Day Responsibilities

 • Oversee and direct game presentation efforts, including in-game promotions, fan giveaways, internal media day content, game atmosphere, video board operations, public address announcer, and direction of interns, students and volunteers for assigned sports.

 • Collaborate with creative staff and outside entities to ensure videoboard and in-game elements are visually and thematically consistent with departmental and campaign brand standards.

 • Collaborate with videoboard production provider and assigned sports to plan, execute and serve as assistant director for internal media days. This includes distribution of the creative plan and overall vision for in-event videoboard content, welcomes, themes and student-athlete/coach-related content.

30%

Game Day Responsibilities

 • In coordination with staff, develop and implement entertainment elements for UCLA home games and select team events that enhance the fan experience and generate revenue.

 • Work with entities to develop programming to include videoboard content, pyrotechnics and special effects, on-field/court recognitions, halftime shows, sponsor activations, in-game promotions, fan contests and other entertainment elements.

 • Plan and execute game scripts for assigned sports which includes communicating the game information for Band, Cheer and Dance, Mascots, Public Address Announcer, DJ and Audio team.

 • Develop ideas for game-day giveaways that have a goal of increasing the overall fan experience.

0%

Staff Management / Supervision

 • Directly supervise assigned full-time and part-time staff; Provide leadership, guidance and supervision of daily activities, including strategic direction and goal setting.

 • Conduct annual performance reviews and provide regular feedback on staff’s performance, addressing issues and providing appropriate training to enable success.

10%

Special Events

• Assist with creating and implementing special events for fans with the goal of increasing fan engagement, gameday attendance and ticket revenue. Examples may include select-a-seat online or in-person events, fan fests, open practices, etc.

5%

Rules Compliance

• Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

• The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

 ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

 ◦ Report all NCAA and conference violations.

 ◦ Sign the annual NCAA Certification of Compliance form.

 ◦ Complete the Athletically-Related Income form annually.

 ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's degree or equivalent experience and training.

Required

Advanced degree.

Preferred

Minimum of 5-8 years of progressively increasing experience and responsibility within college athletics, professional sports or marketing/communications field.

Preferred

Excellent written and verbal communications skills.

Required

Demonstrated skills in conceptualization, development, implementation and review of multi-dimensional corporate and marketing, sales, and promotional programs.

Required

Demonstrated skills in the cultivation of potential media and corporate partners.

Required

Demonstrated management skills and experience in supervising personnel and delegating responsibilities as appropriate; including ability to supervise staff members, student work force and a diverse group of volunteers.

Required

Ability to establish, analyze and improve current cooperative working relationships with donors, ticket holders, University faculty, staff and students and members for the general public and corporate contacts.

Required

Demonstrated creative abilities in generating innovative ideas and exploring alternative approaches and solutions to problems.

Required

Demonstrated organizational skills; including ability to prioritize and complete assignments in a manner accurately reflecting the relative importance of job responsibilities without constant supervision. Demonstrated budgetary skills.

Required

Ability to work under time constraints and with conflicting deadlines, frequent interruptions and distractions.

Required

Skill and proven track record of interacting effectively with coaches, student-athletes, parents, administrators, staff, sponsors, vendors and the general public.

Required

Experience with photoshop/illustrator or video editing software strongly preferred. Basic HTML/CSS skills strongly preferred.

Preferred

Computer proficiency in Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft Outlook.

Required

Working knowledge of and ability to comply with University, conference, and NCAA policies and procedures. Working knowledge of conference and NCAA Championship events, including rules and regulations.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

JD Morgan Center. Los Angeles, CA 90095

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.