Deputy Athletics Director/Chief Revenue Officer

ATH MGR 2 PAC12 (006565)

UCPath Position ID: TBD_1711

Position Description History/Status

Approved Date:

8/8/2024 7:31:25 PM

Date Last Edited:

8/8/2024 7:31:21 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS              

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS              

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

TBD_1711

Position Description ID

216047

UC Payroll Title:

ATH MGR 2 PAC12 (006565)

Business Title:

Deputy Athletics Director/Chief Revenue Officer

Personnel Program

Management and Senior Professional (MSP)

Salary Grade:

BYA

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

A: Manager - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40713754

Reports to Payroll Title:

ATH MGR 4 PAC12

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 PAC12

DIRECTION - Indicates that the incumbent establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

0549

ADMIN MGR 3

1

0408

COMM MGR 1

1

7554

MARKETING SUPV 2

1

7556

SALES SPEC 3

1

7081

SALES SPEC 1

8

7552

MARKETING SPEC 3

4

7551

MARKETING SPEC 2

1

7445

DIGITAL COMM SPEC 3

10

6877

MEDIA COMM SUPV 2

1

7462

MEDIA COMM SPEC 3

7

0407

DIGITAL COMM SUPV 2

1

7452

BROADCAST COMM SPEC 4

1

4153

ATH PROFL 2

4

7451

BROADCAST COMM SPEC 3

1

4138

ATH SUPV 2

3

7079

TRAVEL MGT OFCR 2

3

0547

ADMIN MGR 1

1

5198

FAC SUPV 1

4

5195

FAC MGT SPEC 3

4

5194

FAC MGT SPEC 2

2

6102

ARTIST SR

1

8217

FAC MECH

4

0332

HEAD COACH 5

5

0331

SC HEAD COACH CRD 4

1

5115

COACH AST 3

19

4152

ATH PROFL 3

3

4400

RECR PRG LEADER 4

2

6566

ATH MGR 1 PAC12

1

7147

ATH SUPV 1

1

5061

STOREKEEPER LD

2

5062

STOREKEEPER SR

3

4151

ATH PROFL 4

1

0530

INFO SYS SUPV 2

1

7566

COMM AND NETWORK TCHL ANL 3

1

7359

BUS TCHL SUPP ANL 2 TX

1

0652

APPLICATIONS PROGR 4

1

7300

APPLICATIONS PROGR 3

1

7123

FINANCIAL ANL SUPV 2

1

4628

FINANCIAL SVC ANL 3

1

4722

BLANK AST 3

1

4627

FINANCIAL SVC ANL 2

1

POSITION SUMMARY

UCLA's sports championship history stands out as one of the most impressive of any university.  Our student-athletes perform at an elite level in their sports, studies, and public service.  As the Department of Intercollegiate Athletics (DIA)'s Deputy Athletics Director/Chief Revenue Officer, you will lead our revenue-generating efforts and join us in our commitment to invest in tomorrow's champions today. This position is a remarkable opportunity to bring your strategic thinking skills, deep understanding of the sports industry, proven leadership success, and strong constituent engagement abilities to UCLA's storied program.

As the Deputy Athletics Director/Chief Revenue Officer, you are responsible for overseeing and optimizing revenue-generating operations and growth through various streams including ticket sales, sponsorships, multimedia rights, licensing and merchandising. You will directly supervise selected administrative areas, serve as a sport administrator and lead departmental initiatives, especially in the areas of revenue generation, communications, marketing, sales and service and resource allocation.  You will be responsible for overseeing several senior staff members and assigned coaches, and you will be charged with establishing and maintaining consistent and equitable policies for staff and coaches, and managing various administrative units of the department. You will serve on the DIA executive team and work as a collaborative partner to the Director of the DIA.  This executive role involves strategic planning, market analysis, and the development of innovative revenue streams to support the financial health and growth of the department. As Sport Administrator for assigned sport(s), you will insure that the assigned UCLA sport program(s) remains consistently ranked among the top in the country.

Revenue Generation

 • Devise and implement comprehensive revenue generation strategies, including identifying new market opportunities and optimize existing streams.  Set revenue targets and create plans to achieve them.

 • Prepare and manage the revenue budget for the department.  Conduct financial analysis to assess the performance of revenue-generating initiatives.  Provide regular reports to the Director, Intercollegiate Athletics and executive team on revenue performance and opportunities. Ensure transparency and accountability in revenue management practices.

 • Serve as a liaison between DIA and ASUCLA to optimize licensing and merchandise revenue.  Collaborate with other department staff to ensure the brand image in the marketplace is optimal for UCLA.

40%

Revenue Generation

 • In conjunction with the DIA Sales & Service and Marketing teams as well as the University’s Central Ticket Office, develop and manage an immediate and long-term ticket sales and event revenue plan.  Oversee ticket sales strategies for all athletic events. Develop innovative ticket pricing and packaging to maximize attendance and revenue. 

 • In conjunction with the Chief Development Officer, collaborate on ticket and donor engagement campaigns that develop priority seating strategies that will support the planned growth of the program overall.  Oversee sales of premium seating for men’s basketball and football.

 • Manage brand positioning and ensure consistent messaging across all channels. Set the vision for digital marketing efforts, including social media, email marketing & content creation

0%

Revenue Generation

 • Serve as the liaison between the Director, Intercollegiate Athletics and the multimedia rights holder, collectives and other related revenue-generating partners that will raise the profile of the program and promote increased corporate partnerships. Ensure fulfillment of contractual terms.

 • Work directly with the DIA Marketing team in the development of a strategic marketing plan that expands the current reach of the program utilizing the assets of the campus, institution and city. Implement strategies to enhance game day experience and increase fan engagement.

0%

Revenue Generation

 • Manage brand positioning and ensure consistent messaging across all channels. Set the vision for digital marketing efforts, including social media, email marketing and content creation.

 • Serve as a liaison between DIA and ASUCLA to optimize licensing and merchandise revenue.  Collaborate with other department staff to ensure the brand image in the marketplace is optimal for UCLA.

0%

Strategic Planning and Executive Management

 • Serve as a member of the DIA executive team, collaborating on DIA strategic planning, and execution.

 • In partnership with the Director, Intercollegiate Athletics, and executive team, develop and implement a long-term plan that maximizes revenue, emphasizes efficient spending and establishes campus budgetary alignment to create long-term financial stability.

 • Provide administrative oversight and direction for assigned administrative units of the department.  This includes oversight of several senior staff members and assigned coaches.

 • Address high-level issues across a wide range of activities; assess situations, decide appropriate responses and take appropriate action.

 • Represent UCLA Athletics to all internal and external constituencies.

35%

Strategic Planning and Executive Management

 • Working with support unit managers, provide overall guidance for policy and procedure development.  Lead support unit and department policy changes, ensuring necessary input to affect changes prior to implementation.

 • Conduct annual reviews of assigned support units to quantitatively and qualitatively measure the program’s success. Identify areas for improvement and new opportunities.  Develop and implement program enhancements.

 • Ensure all assigned units operate in compliance with University, Big Ten Conference, Mountain Pacific Sports Federation (MPSF), and NCAA rules and regulations.

0%

Staff Management/Supervision

 • Supervise professional and support staff providing leadership, guidance and supervision of daily activities as needed.

 • Provide strategic direction and goal setting for direct reports.

 • Conduct annual performance reviews and provide regular feedback on employee’s performance, addressing issues and providing appropriate training to enable success.

10%

Sport Administration

 • Direct and supervise assigned sport program(s) in all aspects, including the development, management, and review of operational activities and budget.

 • Understand program and department goals, and work with Head Coach and program leadership to achieve goals.

 • Articulate and execute program’s vision to constituents, campus and department staff.

 • Advise Director of Athletics on all program operations, including recruiting, equipment, uniforms and supplies.

 • Understand and assist in program personnel changes with Head Coach and leadership.

 • Represent program interests on campus issues as needed.

 • Ensure all aspects of program elements and student welfare issues are maintained for best possible competitive results.

10%

Sport Administration

 • Collaboratively ensure all staff adhere to department, university and state systems, controls and policies.

 • Manage and administer championships for assigned sport(s), including traveling with assigned team(s) to all postseason competitions.

0%

Rules Compliance

          Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

          • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation (MPSF), and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

          • Review and retain all rules compliance disseminated by the DIA Compliance office.

          • Report all NCAA and Conference violations.

          • Sign the annual NCAA Certification of Compliance form.

          • Complete the Athletically Related Income form annually.

          • Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's degree or equivalent experience / training.

Required

Min. ten years of progressively increasing experience and responsibility within a major research university or institution of equivalent complexity preferably in a large university or comparable prog.

Preferred

Deep understanding of the college sports landscape and revenue streams, including proven track record of successful revenue growth and management.

Required

Working knowledge of the principles and practices of revenue generation, sales, marketing or other related fields within the sports industry.

Required

Skill in financial analysis and budget management.

Required

Excellent negotiation and relationship-building skills.

Required

Demonstrated knowledge of and familiarity with issues and terminology relating to intercollegiate athletics.

Required

Strong verbal and written communication skills to express the mission and values of the university, and the strategic plan of the University and DIA.

Required

Excellent interpersonal skills to work effectively with External Affairs, DIA, campus leadership, colleagues, key internal and external stakeholders, volunteers and other constituents.

Required

Exceptional communication and presentation skills.

Required

Skill in the development and leadership of team approaches to goal accomplishment.

Required

Strong management and supervisory skills, including staff recruitment, retention, professional growth, training, and discipline.

Required

Strong strategic planning, analytical and organizational skills to develop and implement creative, credible solutions, and to ability to adapt to changing market conditions.

Required

Knowledge of and willingness to comply with department, University, Conference, and NCAA rules and regulations.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Conflict of Interest: The position is subject to the University Conflict of Interest Code required by the Political Reform Act of 1974. The candidate(s) selected will be required to complete financial statements for public record.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

20%

Ability to travel as needed.

Ability to work evening and weekend hours as required.

Required

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

JD Morgan Center. 325 Westwood Plaza. Los Angeles, CA 90095

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.