Assistant Director, Fan Experiences & Marketing

MARKETING SPEC 3 (007552)

UCPath Position ID: 40819108

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

601651

Approved Date:

6/5/2025 2:32:06 PM

Date Last Edited:

6/5/2025 2:32:03 PM

Last Action Effective Date:

8/1/2023

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

40819108

Position Description ID

164710

UC Payroll Title:

MARKETING SPEC 3 (007552)

Business Title:

Assistant Director, Fan Experiences & Marketing

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40038906

Reports to Payroll Title:

MARKETING SUPV 2

UCPath Department Head Position Number:

40065249

Department Head Payroll Title:

FUNDRAISING MGR 3

SUPERVISION - Indicates that the incumbent performs a variety of routine duties within established policies and procedures or by referral to the supervisor’s guidelines.

POSITION SUMMARY

Under the general supervision of the Senior Director, Fan Experiences & Marketing, the Assistant Director of Marketing will be involved in the department's marketing efforts by handling the brand marketing, fan engagement, promotion, and advertising for sports and programs as assigned, in addition to special events surrounding UCLA Athletics.

Brand

Marketing

 • Serve as the Brand Marketing lead for various UCLA Athletics Olympic sports programs.

 • Develop, write and implement marketing plans and promotional programs that will increase attendance, revenue and exposure for assigned sports.

 • Review and evaluate plans after each season.Maintain regular communication with Head Coach or Director of Operations, and department staff members in formulating the marketing plan for assigned sports.

 • Collaborate with marketing and sales teams in regard to lead generation, data collection, and managing outreach efforts.

 • Utilize graphic design skills to produce various pieces of promotional collateral and signage.

 • Maintain production schedule of marketing and promotional materials for assigned sports.

 • Management of student interns to assigned sports.

50%

Brand Marketing

 • Management of marketing budget for assigned sports.

 • Responsible for communicating pertinent marketing information to all internal staff.

 • Responsible for other duties as assigned by the Senior Director, Fan Experiences & Marketing.

0%

Fan Experience

 • Oversee and direct game presentation efforts, including in-game promotions, fan giveaways, in-venue atmosphere, event talent from inception through execution

 • Create branded videoboard content utilizing third-party resources as well as internally creating custom graphics. Manage promotional outreach calendar, including graphics for online and print materials

 • Collaborate with Social Media team on external communication efforts for various promotions

 • Assist with a comprehensive plan to increase various revenue streams, including merchandise and concessions.

 • Work with various campus contacts to engage the UCLA community and enhance overall fan experience at all UCLA Athletic events

 • Coordinate programmatic elements with athletics staff, as they relate to gameday experience for assigned sports

40%

Special Events

 • Assist with the planning and execution of fan events such as season ticket member events, pep rallies, watch parties and other miscellaneous campus events.

5%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference and University of California.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA/Big Ten Conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor’s degree or equivalent work experience and training.

Required

Two years of experience working in college athletics, professional sports, or marketing/communications field.

Excellent written and verbal communications skills. Demonstrated budgetary skills.

Required

Demonstrated skills in conceptualization, development, implementation and review of multi-dimensional corporate and marketing, sales, and promotional programs.

Required

Ability to supervise UCLA staff members, student work force and a diverse group of volunteers.

Required

Ability to establish or analyze and improve current cooperative working relationships with donors, ticket holders, University faculty, staff and students and members for the general public and corporate contacts.

Required

Demonstrated creative abilities in generating innovative ideas and exploring alternative approaches and solutions to problems.

Required

Working knowledge and experience with men’s and women’s athletic events and

procedures. Working knowledge of conference and NCAA Championships, including rules.

Required

Ability to prioritize and complete assignments in a manner accurately reflecting the relative importance of job responsibilities without constant supervision.

Required

Ability to work under time constraints and with conflicting deadlines, frequent interruptions and distractions.

Required

Skill in interacting effectively with coaches, student-athletes, parents, administrators, staff, vendors and the general public.

Required

Computer proficiency in Microsoft Word, Excel, PowerPoint and Outlook and Adobe Photoshop.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

Travel for position duties and tasks as needed.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

University of California Los Angeles

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.