Assistant Director

ADMISSIONS RECRMT SPEC 3 (004509)

UCPath Position ID: 40058169

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1111257

Approved Date:

6/27/2025 12:48:46 PM

Date Last Edited:

6/26/2025 9:07:16 PM

Last Action Effective Date:

3/1/2022

Organization Details

Business Unit (Location):

LACMP

Organization Code:

7050O

Organization:

ENROLLMENT MANAGEMENT

Division Code:

7600D

Division:

ENROLLMENT MANAGEMENT

Department:

512000 - UNDERGRADUATE ADMISSION

Position Details

UCPath Position Number:

40058169

Position Description ID

168907

UC Payroll Title:

ADMISSIONS RECRMT SPEC 3 (004509)

Business Title:

Assistant Director

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 20

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

1 - Staff: Contract

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40048693

Reports to Payroll Title:

ADMISSIONS RECRMT SUPV 1

UCPath Department Head Position Number:

40041617

Department Head Payroll Title:

ADMISSIONS RECRMT SPEC 4 GF

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

In support of Undergraduate Admission (UA) efforts to meet annual new student recruitment and enrollment goals, the Assistant Director directs the development, planning, implementation and evaluation of new student recruitment and yield activities, and participates in application review.  The primary objective of the position is to stimulate and motivate an academically competitive, talented and broadly diverse applicant pool of California resident, domestic non-resident and international students and assist these students through the admission and enrollment process.  Visit secondary schools and community colleges in California, across the U.S. and internationally (as needed), providing substantive information about UCLA specifically, and the University of California generally (as required). Provide information on admissions requirements, processes and deadlines; financial aid; housing, and campus services.

While the Assistant Director may be assigned a specific target population and may specialize in that area, the incumbent will be sufficiently well-versed to work with a variety of prospective student audiences. Maintain a full schedule of school/college visits, making oral presentations and conducting workshops. Represent UA/UCLA in special joint programs with schools, colleges, and UC campuses. Advise prospective applicants and parents. Cultivate, establish and maintain working relations with counselors, administrators, and other school personnel. Based on analysis, designs, implements and participates in activities to increase the yield of highly able and other target recruitment populations. Participate in application review providing information on targeted schools, and by reading applications, assessing applicant academic performance, and recommending admission using established guidelines.  Manage one or more specific functions, such as Stay-Over Programs; Campus Tours, Alumni and Bruin Ambassador Programs, and annual UA staff training as well as specialized staff training programs. Hire, train and supervise student assistants to support program needs.

Office of Undergraduate Admission supports UCLA student enrollment goals through recruitment, admission, and yield practices consistent with the mission and values of the university. We seek to recruit and enroll high-achieving, talented students from diverse backgrounds from throughout California, the US, and abroad to both benefit from and contribute to one of the leading research universities in the world.

Recruitment Relationship Development

Generate a Diverse and Talented Applicant Pool and Assist in Meeting Campus Enrollment Goals: 

AI. Communicate the UCLA message to prospective applicants. The Admissions Officer will represent UCLA and the University of California at secondary schools, community colleges and community-based programs in California, across the U.S. and internationally, making small and large group  presentations on the value and distinctive benefits of a UCLA undergraduate education, i.e. academic programs and related opportunities, campus life, student development, return on investment of a UCLA education, and will provide critical and time-sensitive information on preparing for competitive admission to UCLA, the application procedures and key deadlines. (E) 

AII. Application generation and management:  Assist in the design, planning and implementation of a strategic recruitment plan for an assigned geographic market and/or target populations. Activities include: 

(a) Participate in the development and refinement of annual campus recruitment planning based on an informed understanding of recent student enrollment patterns, a review of area high schools, demographic characteristics of prospective applicants, and other available data in accordance with campus priorities and established guidelines and procedures.(E) 

(b) Visit assigned secondary schools and community colleges; staff information tables at college fairs and transfer days; participate in focused recruitment programs and area receptions for targeted populations. (E) 

(c) Cultivate and nurture effective professional relationships with counselors, administrators, teachers and school staff. Conduct counselor in-service training sessions at designated schools, updating counselors on UCLA programs and new initiatives, and changes in UC and UCLA admissions policies and procedures, as necessary. Provide expertise on special topics, i.e. the evaluation of international applicants, preparation for specific majors, and more. Work with Admissions Officers to set up schedule and determine budget as needed.(E) 

(d) Liaison with volunteers in various programs for recruitment and yield activities e.g. UCLA student initiated outreach; outreach groups for transfer students; community college Transfer Centers; Partnership collaboration with UCLA departments, to ensure that admissions messages and priorities are clearly and accurately articulated and supported throughout the admissions process and to integrate the efforts of these programs in support of the enrollment of targeted audiences. May also coordinate activities with the UCLA Alumni, Center for Community College Partnerships, EAOP and other stakeholders, including but not limited to academic units, to advance campus enrollment goals.(E)

(e) Develop workshops that provide substantive information on admissions requirements, academic preparation, school/college programs and curricula, financial aid, housing and student services. Recommend new workshops, or modifications to current workshops, based on analysis of data for current workshops and results. Take a lead role in implementing workshops and serve as a team leader. Workshops include, but are not limited to, freshman and transfer application workshops.(E) 

AIII. Utilizing the same analytic tools used for recruitment planning, recommend, and take a leadership role in developing receptions for admitted students in targeted regions and/or in response to other enrollment priorities, i.e. programs for community college students. (E)

35%

Prospective Student Data Management

Generate a diverse and talented applicant pool and assist in meeting campus enrollment goals:

BI. Application generation and management: Assist in the design, planning and implementation of a strategic recruitment plan for an assigned geographic market and/or target populations. Activities include:

(a) Utilize UA customer relationship management system (CRM) to provide customized communications to prospective students in targeted regions and programs; to track their interest in the University; and, to help them move through the admissions process. Provide individualized and group information including virtual events such as online chats, webinars, virtual open houses regarding admission/selection, college opportunities and support services, financial aid, housing and all aspects of pre and post admission process.(E)

(b) Utilize prospect database for assigned population(s) to monitor recruitment and yield activities, i.e. to measure progress of applications, admits and enrollees, to evaluate effectiveness of current effort, and to facilitate future planning. Based on analysis of data, exercises initiative in identifying and recommending potential new programs and/or strategies and activities in areas of assigned responsibility to address emerging needs related to meeting campus enrollment goals. (E)

(c) Serve on UCOP system-wide committees related to recruitment activities. Assist in development of programs and workshops, such as UC Counselor Conferences, used system-wide as needed.(E)

(d) Develop and maintain accurate, up-to-date reports on all school and college visits and recruitment programs in specific area of responsibility to facilitate planning for future admissions cycles.(E)

25%

Program Development and Support Responsibilities

CI. Applying skills as a seasoned, experienced recruitment professional, assumes full responsibility for one or more assigned program areas, such as the Stay-Over Program, Campus Tours, Cub Tours, transfer initiatives, staff training and development (E). Duties are program-specific but may include: 

(a) Coordinate with campus administrators, Deans and faculty, and staff (i.e. housing, financial aid, others) program requirements, such as agenda, housing, program participants, etc. (E)

(b) Develop invitations and marketing materials. (E)

(c) Develop and monitor budget for proposed activities (E)

(d) Identify, hire, train and oversee UCLA undergraduates for program support (E)

(e) Plan facility use (E)

(f) Create an evaluation process for the project, analyze results, recommend improvements (E)

(g) Write analytical reports regarding activities (E) (h) Identify, plan, implement staff training requirements/program (E) 

CII. Hire, train, supervise and mentor volunteers and student workers, i.e. Campus Tours, Cub Tours. Develop strategies to increase the number of student volunteers participating in these programs.(E)

25%

Admissions and Evaluation

DI. Participate in applicant selection: exercises professional judgment in reviewing, evaluating and recommending applicants for admission using established guidelines. Consult with experienced staff and faculty when reviewing more complex applications.(E) 

DII. Review academic performance for recruited applicants and make evaluations recommendations to the Executive Director for admission based on acquired knowledge of specific school context for non-California schools. (E) 

DIII. Participate in planning meetings for the admission selection process. Make recommendations for process, guidelines team make-up.(E)  

DIV. Participate in other evaluation projects such as reviewing freshman appeals and verification of high school transcripts. (E)

10%

Other Duties as Assigned

Other Duties as Assigned (E)

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

with 3+ years of related job experience highly preferred.

Required

3+ years

of related job experience highly preferred.

Preferred

Detailed knowledge of UCLA its academic programs, opportunities and services for students and University policies, procedures, deadlines and practices related to undergraduate admission at UCLA specifically, and the University of California more broadly highly preferred.

Preferred

Knowledge and experience working with a diverse student population and community-based organizations.

Required

Demonstrated ability to undertake a broad variety of activities, including but not limited to programmatic initiatives, internal and external group presentations, and the development and implementation of effective marketing strategies, to stimulate and motivate an academically competitive, talented and broadly diverse applicant pool.

Required

Demonstrated ability to communicate clearly and effectively in person, through electronic and virtual media, and in writing, representing the University in a professional and accurate manner on often complex topics related to student academic preparation and University admission.

Required

Demonstrated organizational skills in setting and managing priorities which accurately reflect relative importance of position responsibilities and that facilitate the completion of institutional and unit goals and successful programmatic outcomes.

Required

Demonstrated skill in interpreting University admission guidelines and analyzing academic and test records to determine applicant eligibility and competitiveness for admission.

Required

Demonstrated ability to develop, plan, implement and evaluate effective recruitment initiatives for targeted audiences. Ability to collect and interpret data from internal and external sources, i.e. Hobson's, College Board EPS, to gauge success of efforts and inform decision-making. Compiles data into reports.

Required

Working knowledge of the University of California in general and other post secondary Educational opportunities, particularly in California, including their academic programs and services available to students, highly preferred.

Preferred

Excellent interpersonal skills, sensitivity to the needs of a diverse prospective student population, a commitment to quality teamwork; initiative, independence, and motivation are required.

Required

Demonstrated ability to establish and maintain cooperative working relationships with other staff members, subordinates, school administrators and officials and representatives.

Required

Demonstrated skill in supervising Recruitment Assistants including delegating responsibility, training and evaluating performance.

Required

Familiarity with and ability to use technology tools to advance unit goals.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

20%

Must provide own transportation to offsite work locations.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

1147 Murphy Hall

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Other Mental Requirements

If "Mental demands other" was selected above, please explain:

• Critical thinking skills: Ability to analyze information, problem-solve and make sound decisions based on available information and considering potential outcomes

• Cognitive flexibility/adaptability: being open to new ideas and perspectives and willing to adapt to changes/new circumstances/projects

• Creativity/Innovation: thinking outside of the box to generate innovative solutions or ideas

• Conflict resolution: resolving disagreements or conflicts in a constructive manner

• Emotional Intelligence: Understanding and managing one’s emotions as well as effectively navigating interpersonal relationships

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.