Executive Director, Events & Transportation

PARKING AND TRANSPORT MGR 4 (005554)

UCPath Position ID: 40064356

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1131256

Approved Date:

8/20/2026 12:45:30 PM

Date Last Edited:

8/20/2026 12:45:27 PM

Last Action Effective Date:

7/7/2021

Organization Details

Business Unit (Location):

LACMP

Organization Code:

5000O

Organization:

ADMINISTRATIVE VICE CHANCELLOR         

Division Code:

5901D

Division:

ADMINISTRATION                         

Department:

332000 - TRANSPORTATION SERVICES

Position Details

UCPath Position Number:

40064356

Position Description ID

166905

UC Payroll Title:

PARKING AND TRANSPORT MGR 4 (005554)

Personnel Program

Management and Senior Professional (MSP)

Salary Grade:

Grade 28

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

A: Manager - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40059668

Reports to Payroll Title:

VC BUS ADMSTN

UCPath Department Head Position Number:

40037944

Department Head Payroll Title:

CHAN

GENERAL DIRECTION - Indicates that the incumbent receives guidance in terms of broad goals and overall objectives and is responsible for establishing the methods to attain them. Generally the incumbent is in charge of an area of work, and typically formulates policy for this area but does not necessarily have final authority for approving policy.

169.4

POSITION SUMMARY

The Executive Director (ED) of Events & Transportation (E&T) develops and administers a broad array of programs, services, policies, and infrastructure to provide and regulate access to and mobility on the UCLA campus. This includes transportation demand management (TDM); parking; traffic control systems; campus transit; bicycle, micromobility and pedestrian safety; shared mobility services; public transportation agency agreements; campus fleet acquisition and maintenance; commuter support programs; control of access to and use of outdoor and classroom space for events and film shoots; and oversight of the Central Ticket Office (CTO), which manages ticketing operations for over 8,000 events annually, including UCLA Athletics, Performing Arts, Student Activities, and Public Events. The ED ensures the integration of CTO operations within the broader event and transportation strategy, aligning ticketing services with event logistics, revenue management, customer engagement, and compliance with UCLA Policy 860 and other university guidelines related to ticketing and event access.

The ED oversees all transportation, parking and traffic systems for the campus, including policy development and enforcement, infrastructure, programs, and education. The ED also oversees campus extracurricular programs and activities, including event related policies, contracts and governance. This includes oversight and administration of the Public and Operations calendars, and 8,000 events annually (including high profile events such as UCLA Commencement and Special Olympics).The ED holds a highly visible and politically sensitive position whose role is closely scrutinized by UCLA's diverse campus constituency and the surrounding community. The ED operates in a dynamic environment, overseeing the comprehensive operations and complex activities of Commuter & Parking Services, the Events Office, Fleet & Transit, and Mobility Planning & Traffic Systems. To effectively perform the responsibilities of this position, the ED must balance user needs and service expectations with prudent business practices that impact performance, efficiency and cost, and possess the vision to move the division on a course of continuous process improvement and service excellence, while meeting the diverse needs of the campus and the community at large for access to University resources. As the foremost campus operational transportation policy leader, the ED represents UCLA in multi-jurisdictional forums with far reaching political implications. The ED must possess the planning foresight and leadership ability to navigate a very complex urban transportation environment with extensive and often competing demands and is responsible for advocating on behalf of the campus interests with public transit agencies and local government officials to expand access to the campus via sustainable transportation modes, including regional mass transit, and interfacing with the campus community, the Westwood Village Improvement Association and neighborhood organizations regarding transportation issues impacting the community at large. In support of the Healthy Campus Initiative, the ED provides leadership on issues, policies and infrastructure impacting health and safety and the livability of the UCLA campus via its built environment.

The ED must keep abreast of legislative/regulatory changes at the state/federal level, and best practices in business process, financial management and leading edge technology, while exhibiting a high degree of prudence and integrity with regard to the management of multi-million dollar assets. The ED formulates business strategies to run a successful division with over $78.09M in revenues, generating sufficient revenues to support programs, cover debt service and meet financial benchmarks, while maintaining user fees at or below market levels. From both a financial and a service perspective, E&T is a major contributor in support of the greater University mission, lending financial support to campus projects and programs, including $3.5M annual Ground Rent, the financial support for student organization events via revenues from external events and film shoots, and subsidies for TDM from parking revenues. E&T has a combined operating budget of over $48.5M; annual debt service/non-operating expense of $5.5M; and staff of 367 over 150 FTE/headcount of over 200.

Organizational Leadership

1. Responsible for the management of parking and enforcement operations for a 22,000+ space system in over 50 separate facilities; a University fleet of over 1,000 vehicles directly owned, operated, and maintained by university employees; the university’s shared use motorpool program (BruinCar); a transit operation which operates fixed route buses on and near campus and provides charter services with nearly 1M annual boardings; oversight of agreements with seven local transit agencies to provide transit pass programs to the campus; the Central Ticket Office (CTO), overseeing ticketing services for 8,000+ campus events annually, including high-profile events such as UCLA Athletics, Commencement, and large-scale performances; the Events Office with approximately 850 campus events (including high profile events of up to 65,000 daily attendees); and complex traffic management systems and coordination for multi-modal transport, including approximately 84,000 daily vehicle trips, over 400 public transit buses visiting Campus each weekday, over 3,000 bicycle parking spaces, and 800 shared micromobility modes.

2. Provide strategic leadership for the Central Ticket Office (CTO) to support diverse campus and community events, ensuring alignment with university priorities, operational goals, and customer service excellence. This includes responsibility for ticketing policies, pricing strategies, revenue management, service delivery innovation, and compliance with UCLA Policy 860 regarding advance ticketing processes and vendor approvals.

3. Responsible for establishing long-term vision and strategy to achieve a sustainable and livable campus regarding traffic, access and pedestrian safety. This includes formulating a wide range of policies, programs and infrastructure improvements that support UCLA's overarching priorities of academic excellence, civic engagement, public service, and fostering a healthy sustainable campus.

4. Provide divisional leadership in: operational planning and goal setting; construction and maintenance of over 7.6M square feet of facilities with an asset value of approximately $767.97M; debt capacity analysis for management of over $45.1M in long-term financing; personnel analysis and evaluation; long-term business strategy development for several distinct, multi-million dollar business enterprises; major long-range operational planning and analytic studies; policy review and development; budgetary planning and oversight; rate and pricing analysis; service quality assessment and organizational performance management and metrics; process improvement and streamlining; management information systems planning; vendor purchasing agreements.

5. Develop and implement policies pertaining to transportation and events. Ensure compliance with applicable UC Business and Finance Bulletin guidelines, the UCLA Financial Policy, UCLA Policy 110 (Use of the University's Name, Seals, and Trademarks), UCLA Policy 860 (Extracurricular Use of University Facilities), UCLA Policy 863 (Commercial Photography or Filming on Campus), UCLA Procedure 850.1 (Placement of Temporary Structures on the UCLA Campus), UCLA Policy 812 (Parking Facilities Displacement/Buy-Out), UCLA Policy 134 (Automated License Plate Recognition Systems and Information), 320.1 (Use of University Rental Pool Vehicles), 615.1 (Employee Driving Records), 745.1 (Acquisition of Vehicles and Vessels), Generally Accepted Accounting Principles (GAAP), audit guidelines, Information Systems policies, UCLA Principles of the Community and other UC policies and procedures. The ED must also assure compliance with Regents Policy on Sustainable Practices, the Environmental Protection Agency, the Air Quality Management District, and other federal, state and local regulations to meet clean air and clean fuel mandates.

6. Keep abreast of the following: leading edge technology relevant to division operations; best practices in service and financial management; changing financial regulations and tax laws impacting transportation services; legislative and regulatory changes impacting parking, fleet, transit, ridesharing, and enforcement; air quality mandates; collective bargaining agreements; parking construction and capital improvement issues; facilities management technologies.

50%

Event and Transportation Planning and Policy

1. Ensure that the campus effectively manages traffic impacts in keeping with UCLA's voluntary agreement with the City of Los Angeles and the Long Range Development Plan (LRDP), which caps the number of daily vehicle trips entering and exiting the campus. This requires balancing parking supply and vehicle trips with traffic mitigation and transportation demand management (TDM). Collaborate with the Central Ticket Office (CTO) to integrate ticket sales data into transportation planning and crowd control strategies to optimize campus event management. (E) Oversee the implementation of UCLA Events Policies and Guidelines, ensuring that all events requiring tickets, whether free or fee-based, utilize the CTO for contracted services. Ensure compliance with restrictions on independent ticket sales through platforms such as Eventbrite, reinforcing centralized and compliant ticketing operations.

 2. Formulate and advocate for campus strategy on transportation issues, including such high profile projects as the Metro D-Line Subway Extension and Sepulveda Transit Corridor Project, which have long-term and far reaching implications for the campus and greater Los Angeles area. Due to UCLA's stature and national renown regarding its transportation programs, the ED is also frequently consulted by other institutions in the areas of alternative transportation, sustainable transportation planning, environmental stewardship, etc.

3. Oversee and direct traffic and transportation behavioral trends analyses to ensure that transportation policies and TDM programs continue to adapt to changes in campus population and programs and evolving transportation modes, thereby sustaining and/or contributing to a workable, livable UCLA environment. In this capacity, the ED is a key player in campus planning for new buildings and in development, implementation and monitoring of the traffic and transportation aspects of the overall UCLA LRDP.

4. Promote environmental stewardship and develop sustainable transportation policies for UCLA, while ensuring ease of access to the campus and preservation of community relations. This is achieved by successfully balancing vehicle access and parking supply with mitigation measures such as alternative transportation programs, campus shuttles, traffic system improvements, pedestrian safety improvements, and regulation of vehicle speeds and access, as well as by managing the campus' vehicle acquisition policies to assure clean vehicle purchases and management of electric vehicle charging infrastructure to promote clean-vehicle commuting.

5. The UCLA Fleet consists of over 60% alternative fueled vehicles, with 40% of the fleet being zero-emission vehicles. Continue to explore and introduce state-of-the-art electric, hybrid and hydrogen fuel cell vehicles to the campus. Work in partnership with campus academic units and industry partners to explore, evaluate and implement new technologies for vehicles and fueling infrastructure.

6. Oversee the administration and guidelines for all non-academic use of the campus' General Assignment (GA) classrooms and outdoor facilities, production and management of Registered Campus Organization events, commercial film shoot activities, University commencements, and event production and management of event services to internal and external clients.

7. Oversee management of the online event management system (EOL), an all-encompassing database that populates the operations, public events, and student calendars, as well as provides RSS feeds to the various UCLA schools/departments.

8. Educate and inform campus partners of extracurricular activities with regard to the establishment, adherence and implementation of policies, guidelines and general practices, as well as the associated impacts to the campus and surrounding community related to both events and transportation.

35%

Community and Governmental Relations

1. Responsible for a broad range of operations and activities that have major ongoing impacts on the campus and community, and business and municipal interests, thus requiring extensive public contact. This contact takes the form of written and verbal presentations to large and small groups, including groups representing every segment of the campus community (e.g., Academic Senate, Staff Assembly, student government organizations, etc.), as well as state, municipal and government entities and community groups.

2. Interface with a variety of higher education, municipal, and government entities to cultivate strong relationships; build collaboration with a variety of stakeholders of E&T programs and services. Examples include: Office of the President, other UC locations, various property owners' associations, the Westwood Village Improvement Association (WVIA), Los Angeles City Department of Transportation, Caltrans, LA Metro and various other local transit agencies, South Coast Air Quality Management District, national and state parking entities, Los Angeles Mayor's Office and City Council Staff, transportation and events organizations, the media, and industry partners in ticketing and event services to enhance CTO operations. Represent UCLA in industry forums and associations regarding ticketing operations, fostering partnerships and identifying best practices to enhance the Central Ticket Office’s role in supporting the university’s mission.

3. Serve on various campus, greater Los Angeles community and business, and University-wide committees such as the Healthy Campus Initiative, Sustainability Committee, Capital Project Development Committee, Move LA, and Mobility 21.

4. Work in partnership with campus entities such as Government and Community Relations to preserve and strengthen relations with both our neighbors and surrounding cities. This requires balancing the University's public service mission with community relations, including potential or resultant noise and traffic impacts of events.

5. Prepare and formulate public relations strategies for E&T in community, University and industry forums, both in California and in the larger national arena.

15%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Driver License

•

Must possess, upon hire, and maintain a valid CA noncommercial Class C License in accordance with the California (CA) Department of Motor Vehicles.

Required

1. Demonstrated ability to establish and maintain strong and enduring relationships with a wide variety of constituencies, including faculty, staff, students, University administrators, community leaders, government officials, the general public, and the media.

Required

2. Skill in negotiating and in exchanging ideas, information and opinions with a variety of constituencies to formulate policies and programs, and arrive jointly at decisions, conclusions or solutions.

Required

3. Highly developed and effective verbal communication skills for making persuasive oral presentations to senior management, as well as internal and external constituencies, and to conduct participatory meetings, gain acceptance of decision, and to advise and collaborate with others. Demonstrated written communication skill to prepare concise, logical, accurate, and grammatically correct reports, presentations, project proposals, correspondence, etc. to address sensitive, complex and broad ranging issues in a university and business setting.

Required

4. Demonstrated ability to work collaboratively and respectfully with a variety of constituencies, with multiple interests, to define and achieve organizational objectives.

Required

5. Demonstrated ability to perform with a high degree of composure, judgment and political acumen to effectively address varied issues of a politically sensitive, highly visible or closely scrutinized nature.

Required

6. Demonstrated business and political acumen, and the ability to advocate effectively at federal, state and regional levels.

Required

7. Knowledge of applicable state, federal and local ordinances, codes, laws, rules and regulations, and legislative issues.

Required

8. Demonstrated ability to manage a large, complex organization with a highly diverse staff and student body, including budgetary and strategic planning skills.

Required

9. Demonstrated knowledge of the principles of human resources, and the ability to apply these principles in a primarily unionized environment and in accordance with collective bargaining agreements.

Required

10. Demonstrated ability to clearly and logically analyze qualitative and quantitative information, trends and policies; ability to develop broad organizational assessments and initiatives, as well as more selected and focused plans, solutions and advice.

Required

11. Knowledge and understanding of University policies, programs and management principles, practices and trends. Ability to apply policy to ensure fair and consistent outcomes. Including knowledge and understanding of University policies and strategies related to inclusive excellence.  Ability to collaborate with senior leaders to integrate EDI policies and best practices into workplace practices and programs.

Preferred

12. Knowledge of sustainable transportation fundamentals.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

Driving Record: The position is subject to the California DMV "Pull Notice System" and continued employment is contingent upon proof of a satisfactory driving record.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.