Digital Communications Coordinator

MEDIA COMM SPEC 2 (007461)

UCPath Position ID: 40085937

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1114306

Approved Date:

4/20/2026 2:15:11 PM

Date Last Edited:

4/20/2026 2:14:59 PM

Last Action Effective Date:

10/11/2021

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1400O

Organization:

INTERNATIONAL INSTITUTE

Division Code:

1460D

Division:

INTERNATIONAL INSTITUTE

Department:

420600 - NAZARIAN CENTER FOR ISRAEL STUDIES

Position Details

UCPath Position Number:

40085937

Position Description ID

166075

UC Payroll Title:

MEDIA COMM SPEC 2 (007461)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 20

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40043370

Reports to Payroll Title:

ADMIN SUPV 1

UCPath Department Head Position Number:

40065080

Department Head Payroll Title:

DIRECTOR  

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

The Digital Communications Coordinator produces and manages content for the International Institute's Y&S Nazarian Center for Israel Studies (Center") website, digital newsletter, social media, and email marketing. Writes news items and selects/creates graphics and photos for advertising the Center's events. Executes social media campaigns, and oversees Facebook, X, and other social media channels vehicles to communicate the Center's goals, promote initiatives, and to engage with and build the audience for the Center. Tracks key social media, website and email to assess effectiveness of the Center's outreach efforts. The Coordinator also manages the technical aspect of the Center's online (Zoom) webinars, briefings and podcasts, and edits and posts video and audio recordings on the website and YouTube. Builds relationships with print and broadcast media outlets to promote the Center as a source of expertise on Israel. Works collaboratively with the Center director and other Center staff, and with the UCLA International Institute IT and communications staff; trains and coordinates the work of social media student volunteers. Displays a positive attitude and is a team player to work supportively within a small organization. Assists with special digital projects as needed.

The UCLA International Institute educates students, supports scholarship on the world at UCLA and serves as a campus and community resource. With a history dating back to 1958, the Institute is the central hub for global and area studies on campus. Its more than 27 centers and programs support innovative multidisciplinary research on specific world regions and pressing global issues. Its rigorous academic programs offer degrees in global studies, international development, global health, international migration and diverse regions and countries of the world. The UCLA International Institute is directed by a senior management team led by the Vice Provost for International Studies and Global Engagement, two Associate Vice Provosts and two Assistant Vice Provosts. The Office of the Vice Provost develops and implements UCLA’s global strategy, manages the university’s partnership agreements with foreign educational and research institutions, and represents UCLA to international constituencies and organizations.

Digital Content Coordination

1. Coordinate, produce, and schedule e-mail, social media and web content to increase engagement and expand audience for the Center.

2. Research article topics, conduct interviews, and write articles and posts. Assist with editing for Center's "Currents" publication and write annual newsletter. Cover major Center events; take digital pictures and post Tweets.

3. Maintain social media profile descriptions and visual identities.

4. Manage technical aspects of the Center's online webinars, including coordination with speakers to ensure smooth running of the program. Edit video/audio content, including webinars and podcasts.

5. Research trends in social media marketing and recommends use of new digital communications vehicles, as appropriate.

60%

Marketing and List Serve Management

1. Build relationships with media outlets to promote the Center as a source of expertise on Israel. Pitch stories, and handle media requests.

2. Segment lists for targeted communications to students, faculty, community members and donors.

3. Monitor subscriber growth, manage subscriber lists in various platforms and make recommendations for more effective electronic communications.

4. Assist with special events or fundraising marketing via multiple internet platforms. Make recommendations for content and graphics and photography as needed.

20%

Student Engagement

1. Plan for student volunteer opportunities in content development and social media usage. Reach out to student population to promote volunteer opportunities.

2. Coordinate student volunteers, provide guidance, training, and ensure quality control.

20%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

in related area and / or equivalent experience / training

Required

1. Strong computer skills. Demonstrated experience with managing information dissemination/advertising on social media platforms.

Required

2. Strong English writing and editing skills for drafting effective and grammatically-correct news articles, posts, and reports.

Required

3. Demonstrated experience writing for digital or print publications.

Required

4. Knowledge of design/graphics programs, such as InDesign and Photoshop. Basic knowledge of HTML.

Required

5. Strong organizational skills to set priorities and work effectively toward Center goals and objectives.

Required

6. Strong oral communication skills to obtain and convey information clearly and to interact with individuals at various levels professionally and diplomatically.

Required

7. Interpersonal skills to relate effectively, professionally, and diplomatically with a broad range of individuals, including UCLA faculty, staff and students from all backgrounds.

Required

8. Skill in performing against deadlines with frequent interruptions and competing priorities.

Required

9. BA degree.

Preferred

10. Interest in, and some knowledge of Israel and Middle East.

Preferred

11. Knowledge of Los Angeles Jewish community.

Preferred

12. Knowledge of video/audio editing software (e.g., Adobe Premier Elements; Audacity).

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Bunche Hall

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.