Senior Marketing Manager

MARKETING SPEC 3 (007552)

UCPath Position ID: 40037721

Position Description History/Status

Approved Date:

7/31/2025 7:30:40 PM

Date Last Edited:

7/31/2025 7:30:35 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

8010O

Organization:

VICE CHANCELLOR-STRATEGIC COMMUNICATIONS

Division Code:

8510D

Division:

COMMUNICATIONS

Department:

773000 - MARKETING

Position Details

UCPath Position Number:

40037721

Position Description ID

242900

UC Payroll Title:

MARKETING SPEC 3 (007552)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40056639

Reports to Payroll Title:

Marketing Spec 5

UCPath Department Head Position Number:

41051499

Department Head Payroll Title:

Marketing Mgr 2

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Reporting to the Associate Director, Admission Marketing, the Senior Marketing Manager is responsible for assisting with the strategy development, creation, management and implementation of integrated, measurable marketing and communications.

UCLA Strategic Communications increases awareness, understanding and support of UCLA's vision, mission and accomplishments among its many constituencies. A major focus of this department is the formulation and implementation of strategic communications initiatives, plans and events.

Account Management of Marketing Programs

1. Manages admission marketing program accounts on a day- to-day basis as priority. (E)

2. Manages marketing projects from development to completion. (E)

3. Writes and strategizes creative briefs. (E)

4. Develops marketing campaign activities in accordance with client's objectives and budget limitations. (E)

5. Develops project recommendations to be used and the approach to be taken across multiple channels. (E)

6. Manages alignment of creative execution to strategy and tactical implementation. (E)

7. Ensures that successful execution aligns with brand, budget and strategic goals. (E)

8. Opens and closes jobs in accordance with department protocol, project management tools, and software requirements. (E)

9. Helps manage internal creative development of all projects. (E)

10. Reviews the timeline and manages client approval. (E)

11. Keeps Associate Director of Marketing Operations informed of important issues and problems, focusing on providing solutions. (E)

12. Provides hands-on involvement in execution of project deliverables, ensuring they are completed on time and on budget. (E)

13. Supports evaluation and measurement process of various marketing campaigns, adapting strategy based on survey results and analytics. (E)

60%

Client Services

1. Manages, facilitates, and oversees all aspects of building, servicing and maintaining positive and productive client relationships. (E)

2. Actively and effectively communicates and interfaces with clients. (E)

3. Actively requests client feedback and insight on projects and communicate client feedback to team-members. (E)

4. Assesses client feedback after the project is completed to ensure client satisfaction and happiness with work rendered. (E)

5. Develops an in-depth understanding of the client's business and situation; lead collaboration with broader team to identify areas of opportunity and develop creative solutions. (E)

30%

Administrative Responsibilities

1. Creates weekly status reports and contribute to establishment of team priorities. (E)

2. Manages post-analysis and data strategy. (E)

3. Maintains physical and electronic files in an orderly manner to reflect current and pending job status as well as archival material. (E)

4. Writes, reviews, and edits business correspondence and simple written materials for both internal and external audiences. (E)

5. Leads meetings with campus partners and University administrators; follow-up on action items as appropriate. (E)

6. Builds partnerships with internal and external colleagues to ensure greater consistency with University messaging. (E)

7. Researches industry trends and make recommendations for application to marketing projects and systems. (E)

8. Assists Associate Director with management of special projects as needed. (E)

10%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Business, Marketing, Communications or related fields, or equivalent combination of experience, education and training.

Preferred

5+ years

Experience as a successful Account Manager in an ad agency, marketing department or equivalent including hands-on, extensive experience creating marketing programs and working with production/creative teams to achieve marketing goals.

Required

Demonstrated superior project management skills and experience, including ability to independently prioritize and complete multiple projects, meeting competing deadline requirements with frequent interruptions, and monitoring projects in many different stages.

Required

Experience developing marketing budgets and success staying within budget during execution. Accurate math skills including but not limited to calculating ratios, rates and percentages sufficient for analysis.

Required

Demonstrated strategic thinking, planning and program design and implementation skills. Demonstrated ability to plan, organize and manage multiple projects with limited direction.

Required

In-depth knowledge of the principles and practices of marketing, including the creation and implementation of marketing plans. Knowledge of brand marketing, strategic planning, and project, budget and staff management.

Required

Superior organizational skills and attention to detail. Able to develop schedules and meet deadlines.

Required

Demonstrated critical thinking skills and proactive approach to reviewing information: identifying productive, results-driven analyses and resolving discrepancies/problems in a timely manner.

Required

Ability to initiate and maintain respectful, effective and cooperative working relationships with coworkers, the public and superiors.

Required

Ability to respond to stakeholder needs in supportive, professional manner with promptness and a focus on solutions. Mature and diplomatic interpersonal skills sufficient to represent department as liaison. Demonstrated ability to prepare and lead client and/or vendor meetings in a professional manner.

Required

Skill in speaking and working in a group or committee setting to convey goals, general information and policy.

Required

Ability to work as part of a team and as a team leader to build consensus, anticipate problems and difficult situations, and develop strategies to bring the parties involved to a mutually agreed upon solution.

Required

Demonstrated skill in developing marketing plans for diverse markets. Extensive knowledge of print/online/design/brand and marketing terminology, processes, best practices and trends.

Required

Outstanding English written and oral communication skills, including accurate grammar and spelling. Excellent editing and proofreading skills and critical thought process to ensure copy meets marketing needs.

Required

Ability to use market research and analysis, including the ability to analyze information and make appropriate recommendations for marketing.

Required

Demonstrated adaptability learning new skills and effective, positive response to change, feedback and guidance.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Ability to lift and carry up to 25 lbs. Ability to kneel, climb stairs and ladders, push, balance, stoop, crouch, and reach.

Required

Ability to get to work reliably and on time and to be present in the workplace during normal working hours.

Required

Ability to work evenings and weekends as needed.

Required

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Wilshire Glendon, 14th Fl

Standing/Walking

X

Sitting

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Sustained attention and concentration

X

Complex problem solving/reasoning

X

Ability to organize & prioritize

X

Communication skills

X

Numerical Skills

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.