Marketing Specialist

MARKETING SPEC 2 (007551)

UCPath Position ID: TBD_941185

Position Description History/Status

Approved Date:

4/2/2026 12:41:17 PM

Date Last Edited:

4/2/2026 12:41:06 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1300O

Organization:

LETTERS AND SCIENCE

Division Code:

1320D

Division:

L&S HUMANITIES

Department:

081500 - CENTER FOR 17TH & 18TH CENTURY STUDIES

Position Details

UCPath Position Number:

TBD_941185

Position Description ID

253325

UC Payroll Title:

MARKETING SPEC 2 (007551)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 19

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40058428

Reports to Payroll Title:

ALUMNI EXTERNAL REL SPEC 3

UCPath Department Head Position Number:

40067176

Department Head Payroll Title:

Director

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Under the general direction of the Manager of Programs & Development serve as the Marketing & Communications Specialist for the Center for 17th- & 18th-Century Studies and the William Andrews Clark Memorial Library.  The Specialist will be a key player in promoting the Center and Clark's research, programs, and events. The Specialist will be responsible for creating publicity campaigns for academic and public programming and events; creating content and distributing the Quarterly newsletter; advertising Clark fellowships; designing and producing publicity flyers and programs; maintaining content for the Center and Clark's website; and managing the Center and Clark's social media. In collaboration with the Director, Assistant Director, Head Librarian, and Manager of Programs and Development, the Specialist will contribute to the development of a strategic communications plan and calendar of communications for external and internal audiences that highlights Center and Clark programs, research, and achievements. The Specialist will collaborate with staff, librarians, faculty, fellows, and students to raise awareness of the Center and Clark through digital content creation, visual assets, and social media content. Specialist will ensure that all communications are in line with UCLA brand guidelines, reflecting a professional level of quality and conveying the Center and Clark's brand and visual identity. They will track and report annually on the reach and impact of online and social media outreach, and on other communications campaigns. In consultation with the Department Technology Analyst, coordinate the audio-visual needs for in-person and livestreamed conferences and lectures as well as help to support online programming.  Position is divided between two locations, Royce Hall on the UCLA campus and the William Andrews Clark Memorial Library, located off-campus in the West Adams district of Los Angeles. Ability and willingness to work weekends and evenings as required by academic and public program schedules.

Marketing and Communications

A1. Coordinate strategic communications plan in consultation with Director, Head Librarian, Assistant Director, and Manager of Programs & Development

-Establish production calendar for email marketing campaigns, specifying copy and visual asset deadlines and distribution schedule

- Establish production calendar for social media marketing campaigns, specifying copy and visual asset deadlines and distribution schedule

- Cultivate and manage external content distribution partnerships

- Create and distribute program and event announcements through various internal and external distribution channels including email marketing and social media channels

-Strategize to improve communication and publicity for the Center & Clark Library

- Edit and maintain databases for marketing campaigns and event registration.

A2. Coordinate marketing campaigns for Center & Clark Library fellowship program

-Research appropriate entities to advertise Center & Clark Library fellowship programs

-Obtain advertising schedules, deadlines, copy limits and cost

-Post fellowship opportunities to UCLA websites, outside organizations and social media

A3. Coordinate the Center’s newsletter, the Quarterly

- Establish production calendar for the Quarterly, specifying copy and visual asset deadlines and distribution schedule

- Create content for newsletter in consultation with the Director, Assistant Director, and Head Librarian

A4. Coordinate content for the Center and Clark websites, in collaboration with HumTech

-Maintain and update visual and textual content for the Center and Clark website to effectively promote programs, events, and outreach

-Manage website content for all event listings, to include conferences, lectures, and chamber music concerts

-Create and manage online fellowship application systems

-Manage fellowship website page content, updating annually in conjunction with Academic & Staff Personnel Manager

-Create web forms for managing funding requests from faculty and students

-In collaboration with HumTech, manage design of new websites

60%

Publicity Graphic Design

B1. Design, create, and produce branded publicity materials to promote the Center and Clark, and their programs and activities in marketing and social media campaigns, in consultation with the Assistant Director and Manager of Programs & Development

-Design and produce publicity flyers and programs for Center & Clark Library programs

- Organize and manage online image libraries for use in marketing, including images from the Clark Library's collections

-Prepare layout & design of newsletter

- Create effective and consistent branding across publicity materials

-Create branded content for program promotion

-Coordinate production of program and Clark Library permanent and temporary signage

25%

Event Planning

C1. Provide in-person or online support for the planning, set-up, execution, and breakdown of Center and Clark programs and events.

15%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

in related area and / or equivalent experience / training

Required

1 year

Managing organizational social media accounts

Preferred

1 year

Demonstrated ability to effectively use social media and write for public audiences

Preferred

1 year

Experience with image editing and word processing software

Required

Detailed knowledge of marketing principles, and applying concepts to email marketing, social media, and other platforms

Required

Demonstrated ability to work independently and collaboratively and to follow through on assignments with minimal supervision

Required

Ability to compose, proofread, and edit text for business and publicity communications and materials using the proper grammar, punctuation, voice, and spelling with great attention to detail

Required

Excellent organizational skills sufficient to prioritize job functions and adhere to a calendar of production in order to meet deadlines

Required

Ability to identify problems, develop alternative approaches, offer solutions, and follow through on all details

Required

Working knowledge of the means of promoting academic and cultural programs, including conferences, lectures, arts performances and fellowship programs

Required

Demonstrated skill in graphic design, with practical knowledge of Adobe Creative Suite, with the ability to learn new technologies in a prompt and efficient manner

Required

Ability to work at two separate locations, one on campus and the other off campus. Ability to work within fluctuating hours that include evenings and weekends.

Required

Ability to effectively use social media and write for public audiences

Required

Excellent visual media and design skills including graphic design

Required

Ability to conceptualize communications in a strategic way to promote organizational goals

Required

Demonstrated ability to maintain website content using Wordpress or other content management tools

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Other University Setting(s)

Location:

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.