Publications and Communications Coordinator

MARKETING SPEC 2 (007551)

UCPath Position ID: 40094818

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1137408

Approved Date:

5/15/2026 3:44:25 PM

Date Last Edited:

5/15/2026 3:44:19 PM

Last Action Effective Date:

3/1/2023

Organization Details

Business Unit (Location):

LACMP

Organization Code:

7100O

Organization:

INSTITUTE OF AMERICAN CULTURES

Division Code:

8120D

Division:

ETHNIC STUDIES RESEARCH CENTERS

Department:

206000 - ASIAN AMERICAN STUDIES CENTER

Position Details

UCPath Position Number:

40094818

Position Description ID

167558

UC Payroll Title:

MARKETING SPEC 2 (007551)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 19

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40046323

Reports to Payroll Title:

ADMIN OFCR 4

UCPath Department Head Position Number:

40064369

Department Head Payroll Title:

DIRECTOR

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Under the supervision of the Director and Deputy Director, the incumbent will oversee the production and distribution of a wide array of published materials, including books, journals, policy reports and digital content. They will collaborate with various units under the Center to ensure that all content aligns with the organization's standards and objectives.

The incumbent will also coordinate the promotion of the Center's publications, research projects, events and initiatives; handle marketing and branding; oversee press operations; and produce and distribute various communications (e.g. listerv, social media, and website content).

Responsibilities include but are not limited to: developing and implementing a marketing and business plan, such as a social media strategy and PR kits for publications, that helps the press unit increase publication distribution and generate revenue; handling permissions on copyrighted materials; developing content and calendars for communications and promotions; developing and writing a bi-weekly web-based e-newsletter, press releases; creation and design of branding and promotions materials (e.g., flyers, ads), social media graphics and copy, and the CrossCurrents newsletter (print and digital). All of these functions will be carried out in close coordination and collaboration with various units within AASC.

Established in 1969, the UCLA Asian American Studies Center (AASC) is a national research center dedicated to advancing historical, transformative and interdisciplinary scholarship that bridges research with community voices. The Institute of American Cultures houses the AASC along with the American Indian Studies Center, Ralph J. Bunche Center for African American Studies, and Chicano Studies Research Center. The centers are the only ethnic studies organized research units (ORU) among the 10 University of California campuses. The AASC advances research and the field of ethnic studies through publications, public programs and events, providing funding opportunities, maintaining the largest Asian American Studies library and archives in the U.S., housing 7 Endowed Chaired Professorships, and community partnerships with local, state, and national organizations. The Center has 13 staff and Faculty Advisory Committee made of 55 faculty members across campus.

Press Operations

a. Manage sales and deposits (e.g. Transact, distribution and mailout of orders, process purchases and payments)

b. Oversee inventory and storage of publications

c. Review and process permissions/rights requests and require permissions/rights knowledge with UCLA’s Trademark and Licensing Team

d. Lead contact for vendor and customer relations (e.g. quotes for services, publications, printing, merchandise, and so on)

e. Manage distribution processes and work with UCLA Mails and Document Services to process bulk shipments

f. Manage sales from third party outlets/vendors (e.g., Amazon)

g. Bookkeeping of publications sales, payments and other accounting

h. Develop and maintenance of Press website, online store, and social media content

i. Assist with book design and production (e.g., contacting printers, quotes, proofs, deliveries, storing design files, design templates, etc.)

40%

Communications

a. Create promotional materials

b. Support and promote publication releases, initiatives (e.g. Policy, Bruins Rising Initiative, etc.), events, and activities using a multi-channel strategy

c. Manage the Center’s social media accounts and build visibility

d. Develop audiences and manage contact database (e.g. CRM, listerv moderation)

e. Produce and release timely on a bi-weekly deadline and impactful newsletters with updates from the Center -

f. Manage AASC brand identity, alignment with the Center’s mission and UCLA guidelines, and brand consistency in all visual representations.

g. Edit and produce annual CrossCurrents magazine (print and digital versions)

h. Conduct market research related to educational publications and materials

i. Develop and implement marketing plans for various types of publications

j. Research publication industry trends

40%

Events Support

a. Support the planning and execution of public-facing events (such as webinars, panels, conferences, and convenings)

b. Promote AASC publications at events

c. Support AV/tech such as camera equipment

10%

Supervision

a. Supervise and mentor student assistants (M)

10%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

or higher in Social Sciences or Humanities, such as Business, Marketing, Communications, English, Literature, Asian American Studies or related field and/or equivalent experience/training

Required

Experience working in an educational and/or non-profit, client-service-oriented environment is highly desirable.

Preferred

Outstanding writing and editing skills to effectively communicate with a variety of audiences.  Ability to produce letters, proposals, procedures, reports, advertisements, brochures, and marketing materials using correct formats, compelling visuals, and proper grammar.

Required

Ability to create and manage a content calendar according to current events, releases, and projects in coordination with relevant internal units and external partners.

Required

Knowledge of Google Apps, Microsoft Office Suite (e.g., Word, Excel, Access, PowerPoint, Outlook), Excel spreadsheets, formulas, and charts, and the Internet. Ability to learn how to use computer equipment and programs quickly.

Required

Working knowledge of design programs such as Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc) or similar programs.

Required

Familiarity with social media and blogging platforms (Instagram, Facebook, LinkedIn, YouTube, Bluesky, etc.), Content Management Systems (WordPress), calendaring (Google Calendar), and basic HTML skills.

Required

Ability to set priorities and meet deadlines while coping with a fluctuating workload and competing requirements. Ability to comprehend, organize materials and information in order to identify potentially more effective methods of operation. Ability to analyze complex programmatic problems and situations and quickly determine viable alternatives.

Required

Strong interpersonal skills and ability to build cooperative, effective relationships with staff, administration, faculty, volunteers, donors, vendors, alumni, media, and the general public. Strong team-building skills and experience working as a member of a team toward a common goal.

Required

Ability to work independently with minimal direction or supervision.

Required

Ability to create and track publication sales and budgets including reconciling expenses, analyzing and projecting trends, and producing reports. Experience responding to inquiries and concerns in a customer service environment.

Required

Working knowledge of online publication promotion/distribution outlets, such as Amazon Advantage (3rd party seller’s program), Google Books, and Google Scholar.

Preferred

Working knowledge of business-related university policies and procedures. Knowledge of basic copyright laws and permissions. 

Preferred

Knowledge of UCLA campus venues, services, and departments. Ability to attend some evening and weekend and off-campus events.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Campbell Hall

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.