Marketing Specialist

MARKETING SPEC 1 CM (005373)

UCPath Position ID: TBD_1000510

Position Description History/Status

Approved Date:

10/1/2026 1:52:24 PM

Date Last Edited:

10/2/2026 7:01:18 PM

Last Action Effective Date:

10/2/2026

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1220O

Organization:

SCHOOL OF THEATER, FILM & TELEVISION   

Division Code:

1221D

Division:

THEATER, FILM & TV DIV                 

Department:

046200 - DEAN THEATER, FILM & TV

Position Details

UCPath Position Number:

TBD_1000510

Position Description ID

265257

UC Payroll Title:

MARKETING SPEC 1 CM (005373)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

STEPS

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

CM: Comms, Mktg, & Sales Profs

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

4 - Staff: Limited

Full-Time Equivalent (FTE)

0.43

SUPERVISION

UCPath Reports to Position Number:

40062499

Reports to Payroll Title:

ACAD PRG MGT OFCR 3 GF

UCPath Department Head Position Number:

40819204

Department Head Payroll Title:

ADMIN MGR 2

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

The incumbent provides marketing, communications, production and general administrative support, specifically to the School of Theater, Film and Television's Professional Programs. This is a part-time (mostly remote) position with an estimated schedule of 17 hours per week—exact schedule is to be determined. There is potential for this to turn into a full-time position in the future.

Taught by top experts and leaders working in the entertainment industry, the world-renowned Professional Programs at the UCLA School of Theater, Film and Television offers graduate-level, competitive admission, yearlong, non-degree programs in Screenwriting, Writing for Television, Producing and Directing.

Marketing (Advertising)

To fulfill the Program Director’s objectives, the Marketing Coordinator coordinates and facilitates the creative process and growth for all Professional Programs social media (posts, reels and boosts) for Facebook (27K public page), Instagram, X, TikTok, LinkedIn, BlueSky, as well as helping to assess and develop any future social media targets.

The incumbent will craft ads and email blasts to targeted subscribers of various companies with the intent of growing the Professional Programs student applicant pool, and help to identify and expand this list of target companies.

50%

Marketing (Production and Communications)

Additional responsibilities include: staying current with developments in AI marketing, arranging interviews about the Programs, researching internet hubs to enhance Program reputation, development and production of podcast commercials and episodes, production of annual commercials, Google ads, subscriber newsletters to potential students, producing alumni and instructor video and text testimonials and words of wisdom and Q&As, collecting Professional Programs alumni news and general news updates for our website and socials, photographing classes and events, and creating materials for Professional Programs participation in festivals and conventions including: Austin Film Festival, Sundance, special weekend seminars, and other potential off-site events.

50%

The Marketing Coordinator will contribute to brand management by maintaining consistency across various platforms and actively engaging with constituents. The role will also have a focus on analytics and reporting, and the incumbent will track key performance indicators to provide insights to optimize marketing campaigns.

0%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's degree in related area and / or equivalent experience / training

Required

Marketing experience in an educational setting.

Preferred

Previous familiarity with the TFT Professional Programs.

Preferred

Ability to set goals and priorities which accurately reflect the relative importance of job responsibilities when faced with fluctuating workloads, pressure of deadlines and competing requirements.

Required

Ability to take up new and different challenges as dictated in a constantly changing environment of dynamic growth

Required

Interpersonal skills to establish and maintain cooperative working relationship with co-workers, supervisors, faculty and students.

Required

Ability and skill in handling confidential matters with tact and discretion.

Required

Skill in writing (composing) and editing concise, logical and grammatically correct correspondence, reports, general business communications in standard English.

Required

Ability to perform duties with minimum supervision and with a great degree of accuracy, meeting established deadlines and working effectively in an environment with frequent interruptions.

Required

Proficiency with personal computer and software in a Mac environment. Ability to learn new programs quickly and thoroughly.

Required

Proficiency in Adobe Suites, web content development and social media.

Required

Strong familiarity with social media and online communities like FB, Instagram, Tik Tok, LinkedIn, Youtube, X, BlueSky, Reddit, Discord.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

102 E Melnitz

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.