Assistant Director, Annual Giving/Digital Campaigns

FUNDRAISER 3 (007547)

UCPath Position ID: 41221472

Position Description History/Status

Approved Date:

1/30/2026 12:47:26 PM

Date Last Edited:

1/30/2026 12:47:21 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6300O

Organization:

EXTERNAL AFFAIRS

Division Code:

6310D

Division:

EXTERNAL AFFAIRS DIV

Department:

404500 - DEVELOPMENT

Position Details

UCPath Position Number:

41221472

Position Description ID

251066

UC Payroll Title:

FUNDRAISER 3 (007547)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 23

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40038915

Reports to Payroll Title:

Digital Comms Spec 4

UCPath Department Head Position Number:

40058603

Department Head Payroll Title:

Fundraising Mgr 1

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Join us and advance your career in fundraising as an Assistant Director of Annual Giving/Digital Campaigns and valued member of the UCLA Central Office of Annual Giving team. You will work collaboratively to help secure annual support to enrich UCLA's excellence in education, research and service. You will be part of building a better, brighter future with Bruins leading the way as we move into a new era of innovation and transformation. We encourage you to bring your creativity, organizational, and persuasive writing skills to a role where you will play an integral part in the daily operations of our Annual Giving activities. This is an excellent opportunity where you will receive the guidance, inspiration and resources to expand your fundraising skills.

As an Assistant Director, you will coordinate and support all aspects of direct mail solicitations and email appeals, creating timely and inspiring campaign and donor communications campus-wide as well as digital philanthropy efforts including crowdfunding initiatives, Giving Days, and other digital campaigns requiring project management, platform coordination, and email production. Working in partnership with other development leadership and colleagues, you will also support annual giving digital campaign stewardship efforts which includes developing and executing specialized acknowledgments, creating annual giving impact reports, and other annual gift donor stewardship pieces through video. As an Assistant Director, you will work collaboratively with division and central leadership on efforts related to annual giving and digital philanthropy including branding materials and digital communications. In addition, you may work on special writing assignments, donor relations projects, and creating unique digital materials as they relate to digital philanthropy. We invite you to be part of our highly motivated, well-supported, collaborative team that offers many professional growth opportunities at UCLA.

Annual Giving/Digital Campaigns and Communications

1. Collaborate on campus-wide annual giving strategy under the leadership of the Director of Digital Philanthropy and in partnership with Sr. Director, Annual Giving; create/manage yearly calling campaigns as appropriate.

2. Develop solicitation concepts/designs, draft copy, identify audience segments and build, test and deploy communications for annual giving mailings and emails, direct mail appeals, email appeals and digital campaigns throughout the year.

3. Manage, consult and provide hands-on guidance and support to faculty, students, staff, and development partners launching fundraising/crowdfunding campaigns.

60%

4. Collaborate closely with internal and external partners on developing digital materials when necessary. (External –  digital vendors, platform providers and Internal – faculty, program directors, etc.)

5. Ensure crowdfunding projects align with UCLA branding, messaging, compliance, and technical requirements; advise project owners on timelines, copy development, campaign strategy, and stewardship planning.

6. Cultivate and manage a robust crowdfunding environment by building and maintaining vital support systems such as toolkits, trackers, trainings and promotional opportunities.  

7. Collaboratively create digital campaigns and online content to elaborate on school/division-wide messaging, inspire giving and showcase the impact of philanthropy.

0%

8. Collaborate on complementary digital marketing efforts including social media content, impact storytelling, video coordination, and thematic giving hubs as necessary.

9. Develop specialized appeals and upgrades for leadership giving as appropriate.

10. Meet or exceed assigned performance metrics.

0%

Stewardship

1. Manage calendar year-end thank you correspondence and the production of the fiscal year-end annual giving impact report to digital campaign donors.

2. Support stewardship of crowdfunding and Giving Day donors by coordinating timely acknowledgments, campaign updates, impact communications, and project completion reporting.

3. Assist with annual giving stewardship events and other annual giving stewardship activities as necessary.

4. Assist in various stewardship activities for annual giving donors throughout the year, including but not limited to: special digital acknowledgments following specific appeals and campaigns, phone calls to steward gifts and renewals of $100 to $1000 or other amounts as appropriate, other special projects.

30%

Data Reporting & Management

1. Execute data analysis and strategic reporting on performance of crowdfunding, Giving Day, and digital campaigns including donor counts, revenue, engagement metrics, and platform analytics.

2. Coordinate and maintain annual giving reports and provide weekly updates on solicitation analysis for digital campaigns.

3. Coordinate all data requests and use project management tools to track deadlines, responsibilities, and deliverables.

4. Serve as point person for data related to digital campaigns, email communications and progress reports.

5%

Administrative

1. Maintain clear and accurate email records, online campaign records, and samples of all outreach.

2. Ensure solicitation costs and results are tracked regularly, updating unit annual giving progress reports weekly.

3. Drive alignment of Digital Philanthropy planning, meeting, and documentation as needed.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Preferred

Minimum of two years demonstrated experience working in a fundraising environment and/or prior professional experience in a related field such as sales, marketing or business development.

Required

Experience with a Blackbaud CRM system or equivalent database and the use of databases to generate reports.

Preferred

Prior experience in developing, managing and leveraging digital media and marketing strategies

to drive digital solicitations and crowdfunding outcomes in a fundraising and/or similar constituent driven environment.

Preferred

Working knowledge of the principles and practices of fundraising at a research university of institution of equivalent complexity.

Required

Strong knowledge of/familiarity with digital media landscape, web design and crowdfunding platforms with ability to creatively translate UCLA’s fundraising goals and to provide comprehensive social media management across established and emerging platforms.

Required

Excellent written communication skills to compose, proofread and edit a variety of correspondence and reports for correct grammar, punctuation, spelling and syntax; ability to write creative and persuasive solicitations, acknowledgements, reports and other fundraising-related pieces.

Required

Strong communication skills to collect and convey information via email, over the phone and in-person with accuracy, diplomacy and tact; ability to persuasively express the mission of the University and the fundraising goals of the campus in relation to annual giving.

Required

Detail-oriented with ability to take initiative, work independently and accept responsibility; adept at setting priorities and managing workflow to fulfill objectives and meet goals according to deadlines in a dynamic and ever-changing environment.

Required

Ability to work effectively as part of a team with well-developed interpersonal skills to work collaboratively with colleagues and to build and sustain lasting relationships with a wide variety of internal and external constituents.

Required

Proficiency with Microsoft suite of applications, as well as familiarity with other database, spreadsheet, scheduling and email applications.

Required

Knowledge of database management and manipulation sufficient to retrieve data and isolate specific market segments.

Required

Ability to maintain confidentiality of donor files and other information as appropriate and to use discretion when responding to inquiries.

Required

Ability to quickly learn UCLA departments and its academic mission and objective.

Required

General knowledge of basic gift terminology and of the application of writing skills to a fundraising program.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Ability to work occassional weekends and/or evenings as needed.

Required

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Non-University Setting(s)

Location:

Wilshire Glendon Offices

Standing/Walking

X

Sitting

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical Skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.