Program Manager and Marketing

EVENTS SPEC 2 (006291)

UCPath Position ID: TBD_940653

Position Description History/Status

Approved Date:

12/15/2025 12:52:05 PM

Date Last Edited:

12/15/2025 12:52:03 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1160O

Organization:

ANDERSON SCHOOL OF MANAGEMENT

Division Code:

1161D

Division:

MANAGEMENT DIV

Department:

030000 - ANDERSON GRAD SCH OF MANAGEMENT

Position Details

UCPath Position Number:

TBD_940653

Position Description ID

247428

UC Payroll Title:

EVENTS SPEC 2 (006291)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 19

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

10054970

Reports to Payroll Title:

INDUSTRY ALLNS SPEC 4

UCPath Department Head Position Number:

10054970

Department Head Payroll Title:

INDUSTRY ALLNS SPEC 4

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

The UCLA Anderson Venture Accelerator provides support to early-stage startups launched by UCLA students, faculty, alumni, and members of the LA community. As an integral part of UCLA's entrepreneurial ecosystem, the Accelerator strengthens the culture of innovation and collaboration across campus. Located within the Harold and Pauline Price Center for Entrepreneurship & Innovation, the Accelerator offers programming, mentorship, and community-building opportunities that help founders develop and scale their ventures.

Under the supervision of the Executive Director, the Program Manager positions leads the implementation of the marketing, communications, and brand strategy for the Venture Accelerator, elevating visibility for UCLA's entrepreneurship initiatives. The role develops and executes marketing campaigns, social media strategy, digital communications, that highlight program impact, founders, and key milestones. The position manages all content creation for social media, newsletters (weekly and quarterly), website updates (per cohort), event promotion, and physical and digital marketing materials, ensuring consistent and engaging storytelling across platforms.

In addition to overseeing marketing strategy and execution, the Program Manager executes the cohort program communications, including managing application cycles, founder communications, speaker and program alumni outreach, and event logistics for flagship initiatives such as the UCLA Draper Innovation Showcase and Accelerate Program. The role also coordinates with vendors, campus partners, and volunteers to ensure successful delivery of all programs and events.

Additional responsibilities include collecting and analyzing engagement metrics, supporting monthly and annual reports that highlight program outcomes, and representing the Accelerator at UCLA and Los Angeles startup community events. The Program Manager prepares presentation materials, and assists with budget monitoring to ensure timely, compliant financial transactions. This role requires strong creative, organizational, and interpersonal skills, as well as the ability to balance multiple projects in a fast-paced environment.

This position is currently hybrid (minimum of 3 days onsite per week and is subject to change) and requires occasional nights and weekends. Assignments are given in terms of broad goals and strategies. Employee is expected to be self-directed and able to work with minimal supervision.

The UCLA Anderson Venture Accelerator provides support to early-stage startups launched by UCLA students, faculty, alumni, and LA community. As an integral part of UCLA’s entrepreneurial ecosystem, the Accelerator strengthens the culture of innovation and collaboration across campus. Located within the Harold and Pauline Price Center for Entrepreneurship & Innovation, the Accelerator offers programming, mentorship, and community-building opportunities that help founders develop and scale their ventures.

Marketing and Communications

1. Lead marketing, communications, and brand strategy for the UCLA Anderson Venture Accelerator, strengthening visibility and engagement across UCLA and the broader entrepreneurial community. (E)

2. Develop and maintain a consistent brand voice and messaging strategy highlighting program impact, founder stories, and key milestones. (E)

3. Plan and execute integrated campaigns across social media, newsletters, and digital platforms; manage content calendars and oversee creation of multimedia assets. (E)

4. Track and analyze engagement metrics to inform marketing strategy and reporting. (E)

5. Collaborate with the Price Center for Entrepreneurship and Anderson Marketing & Communications, cross-campus partners, and sponsors to align initiatives and extend reach. (E)

6. Represent the Accelerator at UCLA and community events to promote visibility and partnerships. (E)

45%

Program and Event Management

1. Assist the Executive Director with planning and execution of accelerator programs, events, and related programs, including the Accelerate Program, Summer Support, and UCLA Draper Innovation Showcase. (E)

2. Coordinate logistics such as applications, speaker outreach, RSVPs, venue setup and breakdown/cleanup, catering, and vendor communication. (E)

3. Develop and manage event marketing materials, invitations, and follow-up communications to ensure a seamless participant experience. (E)

4. Supervise student workers and volunteers supporting programs and events. Help focus cohort founders to adhere to Anderson student rules and Accelerator in-person and on-time participation. (E) (E)

5. Distribute and analyze post-event surveys and summarize findings for future improvements. (M)

40%

Administrative and Operational Support

1. Provide administrative and operational support to ensure smooth daily functioning of the Accelerator. (E)

2. Assist with preparation of presentations, reports, and donor materials. (E)

3. Hire, train, and supervise student workers; manage assignments and performance. (E)

4. Maintain organization of shared workspaces and coordinate repairs, supplies, and vendor needs. (E)

5. Support recordkeeping, participant data tracking, and internal documentation. (E)

10%

Financial and Reporting Support

1. Prepare expense documentation, purchase requests, and reimbursements in compliance with UCLA policy. (E)

2. Track marketing and event-related expenditures and vendor invoices to ensure adherence to approved budgets. (E)

3. Provide documentation and analytics for reports as needed. (E)

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Required

Marketing & Communications

2–3 years of experience developing and executing marketing campaigns across digital, social, and email channels.

Required

Program & Event Management

Experience coordinating events, workshops, or multi-stakeholder programs with attention to logistics and communication.

Required

Partnerships & Collaboration

Proven ability to build and manage relationships with internal and external partners, sponsors, or community stakeholders.

Required

Strategic Thinking & Initiative

Demonstrated ability to work independently, translate abstract ideas into actionable plans, and contribute as a strategic, solutions-oriented team member.

Required

Startup & Entrepreneurship Ecosystem

Experience working with startups or demonstrated interest in entrepreneurship and innovation.

Preferred

Data & Content Tools

Familiarity with analytics and creative tools such as Google Analytics, Canva, Adobe Suite, or social media management platforms. Use of marketing AI tools to decrease repetitive work load a plus. Experience with CRM, analytics, creative tools, and marketing AI platforms is a plus.

Preferred

Experience in conflict mediation in-group settings.

Required

Proven ability to analyze complex problems and to develop creative and researched solutions and recommendations.

Required

Excellent communication skills, both written and oral; ability to communicate complex information clearly, concisely, and diplomatically with MBA Students and support staff.

Required

Demonstrated computer skills with Word, Excel, PowerPoint, web development and survey tools.

Required

Skill in developing computerized tracking methods for attendance and assignments.

Required

Curiosity, or ability, to use AI tools to minimize repetitive work and creative content development.

Required

Demonstrated experience in program management and student affairs or related management & operations.

Required

Ability to work occasional evenings and weekends.

Required

Strong interpersonal and communication skills to collaborate effectively.

Required

Proven ability to manage multiple programs and events from planning through execution with professionalism and attention to detail.

Required

Demonstrated skill in developing and executing marketing and social media strategies, including content creation and campaign coordination.

Required

Highly organized, adaptable, and able to prioritize competing deadlines in fast-paced environments. Proactive and detailed oriented in daily work.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

UCLA Anderson - Accelerator

Standing/Walking

X

Sitting

X

X

Bending/Stooping

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.