Director of Name, Image and Likeness Services

ETHICS AND CMPLNC PROFL 2 (006234)

UCPath Position ID: 40986888

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1138496

Approved Date:

5/8/2026 12:46:24 PM

Date Last Edited:

5/8/2026 12:46:18 PM

Last Action Effective Date:

3/16/2023

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

40986888

Position Description ID

167629

UC Payroll Title:

ETHICS AND CMPLNC PROFL 2 (006234)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 21

Job Code FLSA:

Non-Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

41188124

Reports to Payroll Title:

PROJECT POLICY ANL 4

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 BYA

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

The Director of Name, Image and Likeness reports directly to the Senior Associate Athletic Director, NIL Operations & Cap Management. The major duties include serving 650 undergraduate student-athletes across twenty-five sports, coaches, staff and other key stakeholders on University resources, policies, and requirements pertaining to name, image and likeness ("NIL"). Communicating with and guiding student-athletes, DIA coaches and staff, as needed through a variety of NIL inquiries; and collaborating with multiple campus partners and within Athletics to develop and implement a comprehensive NIL program that ensures all student-athletes have the ability to maximize on their NIL opportunities.  The incumbent is responsible for evaluating program needs and effectiveness to contribute to long-range planning of services.

Additional duties may include serving on committee groups, delivering ongoing education to student-athletes via student-athlete meetings and mid-year orientations, and other duties as assigned by Executive Senior Associate Athletics Director, NIL Strategy & Initiatives .

This position will comply with department, university, conference, NCAA, and state regulations in all activities. 

Name, Image & Likeness

 • Under the general supervision off the Senior Associate Athletic Director,  NIL Operations & Cap Management, assist with all aspects of day-to-day execution of the department’s NIL strategy, ensuring alignment with institutional priorities. NIL.

 • Serve as the primary operational point of contact for NIL-related matters for student-athletes, coaches and staff on third-party NIL opportunities, processes and expectations.

 • Develop and deliver targeted NIL education to ensure student-athletes, coaches, and staff have the tools, education and resources to maximize opportunities and navigate NIL.

85%

Name, Image & Likeness

 • Serve as the liaison on NIL-related programing between Athletics and key internal and external stakeholders, including campus units, multimedia rights partners, brand agencies and licensees, to enhance NIL opportunities and programming efforts.

 • Oversee the processing and management of student-athlete NIL activities to ensure timely execution and NCAA, Conference and institutional compliance.

 • Assist with monitoring all NIL and Cap Management disclosure and education platform(s).

 • Oversee third-party NIL activities, including education, monitoring, deal facilitation and fulfillment, ensuring alignment with institutional standards and student-athlete expectations.

0%

Compliance Staff Administration

 • Organization and scheduling of standing NIL meetings throughout the year.

 • Assist with meeting preparation including creating presentation materials, agendas and taking meeting minutes related to NIL initiatives or tasks.

 • Participate in Compliance unit staff meetings, DIA staff meetings and recommended campus trainings (e.g. Title IX symposiums, Health and Wellness trainings, etc.).

 • Other training and duties as assigned by the by Senior Associate Athletic Director, Sport Administration and Governance and Assistant Athletic Director, Compliance & Student-Athlete Services.

10%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA and conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically-Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's degree or equivalent combination of education and professional experience.

Required

Experience with University, Conference, and NCAA rules and regulations.

Required

Ability to work in a fast paced, multi layered business organization with a variety of constituents and colleagues both in the department, on campus, and outside the organization.

Required

Ability to interact diplomatically with individuals of various social, cultural, economic and educational backgrounds.

Required

Incumbent must be able to effectively communicate and work cooperatively with other University departments in a complex administrative environment.   

Required

Capability to work independently and prioritize assignments in a manner accurately reflecting the relative importance of job responsibilities without constant supervision.

Required

Ability to establish and maintain cooperative working relationships and collaborate with coaches, staff, administrators, and campus community.

Required

Strong aptitude in using various software applications including Microsoft Excel, Word, Outlook, and Access.

Required

Demonstrated ability to perform duties with great degree of accuracy, meeting deadlines, working efficiently under conditions of frequent interruptions and fluctuating workload.

Required

Incumbent must be trained in managing and organizing personnel, equipment, and material resources in order to provide the most efficient working environment. 

Required

Ability to analyze situations and systems, identify problems, and implement solutions impartially, consistently, and fairly.

Required

Understanding of when to make decisions on immediate problems within prescribed scope of authority, based on knowledge of policies and procedures, including pertinent NCAA rules and regulations.

Required

General knowledge of financial and personnel policies, principles, and procedures in a central administrative University setting, as well as, general management principles; Knowledge of state, University, and department policies, practices, and procedures.

Preferred

Demonstrated writing skills to complete concise, effective and grammatically correct administrative reports, policy statements, procedures and correspondence. 

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

JD Morgan Center, Los Angeles, CA 90095

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.