Director of New Media, Football

DIGITAL COMM SPEC 4 (006077)

UCPath Position ID: 40207083

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1125598

Approved Date:

12/17/2025 4:50:40 PM

Date Last Edited:

12/17/2025 4:50:35 PM

Last Action Effective Date:

3/4/2024

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

40207083

Position Description ID

166604

UC Payroll Title:

DIGITAL COMM SPEC 4 (006077)

Personnel Program

Management and Senior Professional (MSP)

Salary Grade:

Grade 24

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

C: Supervisor - Not Confidential

Employee Class (Appt Type):

1 - Staff: Contract

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

41068350

Reports to Payroll Title:

ATH MGR 2 PAC12

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 PAC12

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

007455

DIGITAL COMM SPEC 3

3

POSITION SUMMARY

The Director of New Media, Football provides advanced-level leadership, strategy, and execution for all football-related digital and new media initiatives in support of recruiting, brand visibility, and program objectives. The incumbent is responsible for developing, directing, and overseeing comprehensive multimedia and digital communication strategies, including graphics, photography, and social media content, aligned with UCLA Athletics and UCLA Football brand standards.

This position operates with a high degree of autonomy and professional judgment, serving as a subject matter expert in digital communications and new media. The role requires independent decision-making on complex projects, cross-functional collaboration, and the ability to translate programmatic goals into innovative digital content strategies. The incumbent must adhere to and comply with all University, Conference, NCAA, and departmental rules and regulations, including applicable media rights restrictions.

The Director of New Media, Football reports directly to the Chief Operating Officer, Chief of Staff for Football, with a dotted-line reporting relationship to the Assistant Athletics Director, Creative Content, Social Media & Video Operations.

The incumbent works independently under general direction, exercising a high degree of discretion and professional judgment in planning, prioritizing, and executing work. This position provides direct supervision and functional leadership to three (3) Creative Content Producers and serves as the primary point of oversight for football-related digital and new media operations.

Digital Strategy, Leadership & Program Oversight

 • Develop, implement, and continuously refine a comprehensive digital and new media strategy for UCLA Football in support of recruiting, brand visibility, and program objectives.

 • Serve as the primary subject matter expert for football digital communications, advising football leadership on best practices, emerging platforms, and innovative multimedia approaches.

 • Translate programmatic, recruiting, and brand priorities into integrated digital campaigns and long-term content plans.

 • Ensure all football digital content aligns with UCLA Athletics and UCLA Football brand standards, tone, messaging, and visual identity.

 • Independently manage complex, high-visibility projects requiring advanced planning, prioritization, and coordination across multiple stakeholders.

30%

Social Media Strategy & Management

 • Lead the strategy, execution, and day-to-day oversight of UCLA Football’s official social media channels, including but not limited to Instagram, X (Twitter), Facebook, and emerging platforms.

 • Develop, implement, and enforce content standards related to messaging, design, tone, and engagement practices.

 • Establish growth, engagement, and performance benchmarks; analyze metrics and trends; and make data-informed recommendations for continuous improvement.

 • Oversee real-time engagement with recruits and followers, ensuring professional, timely, and brand-appropriate interaction.

 • Plan and manage digital coverage for select off-site events, working independently to capture and distribute content when required.

25%

Graphics Creation & Creative Content Oversight

 • Direct and oversee the creation of high-quality custom graphics and visual assets in support of football recruiting and program communications.

 • Develop original graphic concepts and visual storytelling approaches that enhance the football program’s digital presence.

 • Manage and prioritize a high-volume creative request process, exercising independent judgment to balance competing timelines and strategic priorities.

 • Provide functional leadership and creative direction to ensure consistency, quality, and adherence to brand standards.

 • Coordinate with internal partners to integrate graphic and visual assets across digital platforms.

20%

Supervision & Staff Leadership

 • Provide direct supervision to three (3) Creative Content Producers, including assigning work, setting priorities, and overseeing day-to-day operations.

 • Provide functional leadership, mentorship, and performance feedback to support professional development and high-quality output.

 • Review work products for quality, consistency, and alignment with strategic objectives and brand standards.

 • Coordinate staffing coverage and workload distribution to ensure timely delivery of digital content.

15%

Photography & Creative Production

 • Plan and direct football recruiting photoshoots, including identifying locations, concepts, and creative elements that enhance the recruit experience.

 • Capture, curate, and manage original photography for use in digital campaigns, social media, and graphic production.

5%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA and conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically-Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

Education and/or experience equivalent to a Bachelor’s degree in communications, marketing, graphic design, or a related field.

Required

Progressive professional experience in digital comms, social media strategy, multimedia content creation, or related fields.

Required

Demonstrated experience leading or directing comprehensive digital strategies, preferably within collegiate or professional athletics.

Required

Experience overseeing complex social media operations and high-volume content production.

Required

Experience using digital analytics and social media measurement platforms.

Preferred

Experience with advanced photography or videography techniques, including drone operation.

Preferred

Demonstrated experience supporting high-profile athletic programs or football-specific operations.

Preferred

Advanced knowledge of digital communications strategy, multimedia storytelling, and social media best practices.

Required

Expert-level proficiency in Adobe Creative Cloud and digital media production tools.

Required

Demonstrated ability to independently manage complex projects and competing priorities; demonstrated responsibility for advanced projects and independent decision-making.

Required

Ability to exercise sound professional judgment and discretion in high-visibility, time-sensitive situations.

Required

Strong analytical skills, including the ability to interpret performance metrics and translate data into strategic recommendations.

Required

Exceptional written and verbal communication skills, including copywriting and editorial judgment.

Required

Ability to provide functional leadership and creative direction to collaborators and partners.

Required

Strong organizational skills with the ability to plan, prioritize, and execute long-term initiatives.

Required

Ability to work independently with minimal supervision in a fast-paced environment.

Required

Ability to maintain professionalism and composure when engaging with the public and external audiences.

Preferred

Knowledge of NCAA, Conference, University, and departmental rules and regulations.

Preferred

Ability to work extended hours, including evenings, weekends, holidays, and limited travel as required.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

Position may be required to travel for team activities; including home and away games.

Ability to work extended hours including weekends and holidays, with the potential to travel regularly.

Required

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Wasserman Football Facility. Los Angeles, CA 90095

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.