Creative Content Producer, Football Graphics

DIGITAL COMM SPEC 3 (007455)

UCPath Position ID: 41110153

Position Description History/Status

Approved Date:

1/20/2026 2:26:54 PM

Date Last Edited:

1/20/2026 2:26:49 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

41110153

Position Description ID

251088

UC Payroll Title:

DIGITAL COMM SPEC 3 (007455)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

1 - Staff: Contract

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40207083

Reports to Payroll Title:

DIGITAL COMM SPEC 4

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 BYA

SUPERVISION - Indicates that the incumbent performs a variety of routine duties within established policies and procedures or by referral to the supervisor’s guidelines.

POSITION SUMMARY

Under the supervision of the Director of New Media, Football, the Creative Content Producer, Football Graphics will play a key role in developing, executing, and evaluating the football program's recruiting and brand-building visual content strategy. This position is responsible for creating high-quality graphics and digital assets to support recruiting efforts and overall program promotion, including concept development, design, and collaboration on photoshoots and content captures. The incumbent must consistently adhere to the department's identity and branding standards while helping elevate and maintain the football program's visual identity across all platforms. This role will collaborate closely with athletics communications, recruiting staff, coaches, and other department personnel to ensure content is effectively distributed and optimized for use across social media, digital marketing campaigns, and other communication channels. The position must operate in full compliance with all university, NCAA, and Conference rules and regulations, including conference media rights policies.

Graphics Creation

 • Design and produce custom recruiting graphics and visual content to support the recruitment of prospective student-athletes to UCLA and the football program.

 • Organize, prioritize, and manage content requests to meet the football program’s creative needs while upholding UCLA Athletics’ brand standards and commitment to broad-based excellence.

 • Develop original graphic concepts and visual strategies that enhance recruiting efforts and strengthen the program’s digital presence.

 • Oversee graphic design projects from concept through completion, ensuring quality control and incorporating feedback from appropriate supervisors and stakeholders.

 • Manage the production and delivery of recruiting graphics in collaboration with coaching and recruiting staff to support program objectives.

60%

Graphics Creation

 • Track, log, and prioritize incoming creative requests to ensure timely execution and efficient workflow management.

 • Serve as a liaison between recruiting staff, social media personnel, and other department stakeholders regarding graphic design, visual assets, and creative direction.

 • Maintain organized records and archives of creative assets and project documentation for future use, reporting needs, and NCAA compliance or audit purposes.

 • Communicate professionally and responsively with recruits and followers as appropriate, providing updates on graphic timelines and deliverables when needed.

 • Apply creative expertise to support the broader mission and strategic initiatives of the football program, including game-day content, competitions, and special events as directed.

0%

Graphics Creation

 • Collaborate with athletic department programs and staff to ensure visual content is delivered on schedule and in formats optimized for digital and social platforms.

0%

Photography

 • Photograph recruits when they come on visits to campus or to games, and use these photos in graphic creations.

 • Find unique locations, perspectives, and props that enable an engaging photoshoot experience for recruits.

 • Capture current student-athletes, coaches, staff and events/competitions as needed.

 • Catalog information as needed for future use across department.

 • Collaborate with various programs and staff to execute and disseminate information on time and in usable formats.

 • Store information in an agreed upon location that can be accessed for future use.

20%

Video Capture & Use

 • Provide limited support for basic video capture of recruits, student-athletes, coaches, staff, and events as requested.

 • Assist with identifying appropriate locations and setups to support simple, on-brand visual content needs.

 • Upload, label, and organize visual assets to ensure they are accessible for future departmental use.

 • Coordinate with relevant staff to share visual materials in a timely and usable format.

 • Assist with the setup, transport, and breakdown of photography and video equipment as needed.

5%

Social Media

 • Support content creation and posting for UCLA Football social media channels (including Instagram, X/Twitter, and Facebook), with emphasis on graphic-driven and visual content.

 • Ensure all social content aligns with departmental brand standards, including visual identity, tone, accuracy, and quality control.

 • Collaborate with recruiting, communications, and creative staff to deliver timely social assets for games, recruiting initiatives, and special events.

 • Assist with capturing and publishing content during games, recruiting events, and select off-site activities as needed.

 • Engage professionally with followers and assist in monitoring comments and messages when appropriate, helping maintain a positive and consistent program presence online.

10%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA and conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically-Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor’s degree in communications, marketing, graphic design or related field.

Preferred

Minimum (2) years of experience in social media management, sports marketing, promotion and/or web development.

Required

Experience working with video editing programs.

Required

Experience establishing and/or growing a social media brand voice and presence, especially in sports, is preferred.

Required

Mastery of Adobe Photoshop and a portfolio of visually impressive graphics; Knowledge of digital multimedia editing systems such as Adobe Creative Cloud.

Required

An ability to create dozens of unique graphics per week and hit aggressive deadlines; Ability to manage multiple deadlines and priorities.

Required

Demonstrated firsthand experience creating content via graphic design and/or photography skills.

Required

Very strong verbal and written communication skills, including copywriting and editing knowledge.

Required

Strong technical background with advanced computer skills.

Required

Ability to work independently and as a member of a team.

Required

Ability to work extended hours including weekends and holidays, with the potential to travel regularly.

Required

Ability to follow NCAA, Conference, University, and Departmental rules and regulations.

Required

Understanding of social media strategy and best practices on platforms including, but not limited to, Facebook, Twitter and Instagram.

Required

Knowledge of developing and executing a compelling and effective social media strategy across multiple platforms.

Required

Knowledge of online monitoring and measurement platforms including, but not limited to, Facebook Insights, Twitter Insights, Google Analytics, HootSuite, TweetDeck and Social Mention.

Preferred

Self-starter with a tenacious work ethic and professionally curious personality.

Preferred

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

Travel for position duties & tasks as needed.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Wasserman Football Facility. Los Angeles, CA 90095

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.