Executive Director of Player Personnel and Brand Development

ATH PROFL 4 (004151)

UCPath Position ID: TBD_1000301

Position Description History/Status

Approved Date:

8/20/2026 12:32:57 PM

Date Last Edited:

8/20/2026 12:32:52 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

6000O

Organization:

INTERCOLLEGIATE ATHLETICS              

Division Code:

5501D

Division:

INTERCOLLEGIATE ATHLETICS              

Department:

374500 - INTERCOLLEGIATE ATHLETICS

Position Details

UCPath Position Number:

TBD_1000301

Position Description ID

263603

UC Payroll Title:

ATH PROFL 4 (004151)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 20

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

1 - Staff: Contract

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40046107

Reports to Payroll Title:

HEAD COACH 5

UCPath Department Head Position Number:

40713754

Department Head Payroll Title:

ATH MGR 4 BYA

GENERAL SUPERVISION - Indicates that the incumbent develops procedures for performance of variety of duties; or performs complex duties within established policy guidelines.

POSITION SUMMARY

Under the general supervision of the Head Women's Basketball Coach, and in collaboration with the Assistant General Manager and coaching staff, the Executive Director of Player Personnel and Brand Development is responsible for the providing strategic direction around brand strategies, roster management and retention, particularly in the areas of NIL engagement and advancement, brand development, and corporate partnerships. This position plays a critical role in preparing the program for best practices around player recruitment and retention while building and sustaining a championship-caliber program that enhances each student-athlete's brand. The incumbent will work independently to implement best practices in strategic personnel management in alignment with UCLA's standards of excellence and compliance with NCAA, Big Ten Conference, and University policies.  The incumbent may also assist the coaching staff with administrative duties that enhance the student-athlete experience.

NIL and Brand Development

 • Create and implement an annual student-athlete brand development curriculum.

 • Educate students on personal branding, public image, media engagement, and professional conduct.

 • Assist student-athletes in maximizing NIL opportunities while remaining compliant with NCAA and institutional policies.

 • Collaborate with institutional NIL resources, collectives, licensing partners and external agencies.

 • Develop strategies to increase the visibility and marketability of the Women’s Basketball program, especial to potential corporate and brand partners.

 • Monitor emerging NIL trends and research potential innovative opportunities.

50%

Marketing and Program Promotion

Partner with Athletics Communications, Marketing, Creative, and Digital Media to enhance the program’s brand.

Coordinate storytelling initiatives highlighting student-athletes and program culture.

Assist with social media content planning and student-athlete focused campaigns

Support promotional events, fan engagement initiatives, and recruiting content.

Help develop annual branding campaigns aligned with the program’s mission.

Connect student-athletes with alumni, corporate partners, and mentorship opportunities.

25%

Player Personnel & Recruiting

 • Develop and execute the program’s comprehensive roster management strategy and long-term roster planning.

 • Collaborate with coaching staff on recruiting priorities, evaluations, and pitches (surrounding their NIL offer/potential).

 • Coordinate transfer portal presentations and communication aligned with recruiting strategy.

 • Assist in the coordination of on-campus recruiting presentations related to player development and NIL resources.

20%

Rules Compliance

 • Comply with all Federal, State, University and Department requirements established pursuant to Title IX, including the mandatory reporting requirements for a “Responsible Employee.”

 • The DIA is governed by the NCAA, Big Ten Conference, Mountain Pacific Sports Federation and University of California System.  The incumbent is required to comply with the applicable rules, regulations and policies of those organizations.

    ◦ Review and retain all rules compliance disseminated by the DIA Compliance office.

    ◦ Report all NCAA and conference violations.

    ◦ Sign the annual NCAA Certification of Compliance form.

    ◦ Complete the Athletically-Related Income form annually.

    ◦ Comply with California State Child Abuse & Neglect Reporting Act (CANRA) Law and adhere to mandatory reporting guidelines.

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor’s degree or equivalent work experience/training.

Required

Minimum of five to seven years’ experience in recruiting, player personnel and/or brand development.

Required

Driver License

•

Must possess, upon hire, and maintain a valid CA noncommercial Class C License in accordance with the California (CA) Department of Motor Vehicles.

Required

Thorough knowledge of NCAA Division I basketball rules, strategies, and operational procedures.

Required

Proficiency in sports performance analysis software, video editing systems, and statistical databases.

Required

Strong analytical and problem-solving skills to extract meaningful insights from data.

Required

Ability to work independently and manage multiple priorities under tight deadlines.

Required

Excellent written and verbal communication skills to present data findings to coaches and players.

Required

Proven ability to handle sensitive information with discretion and professionalism.

Required

Strong organizational skills to maintain large volumes of data, video, and scouting materials.

Required

Ability to work effectively and diplomatically with individuals from diverse backgrounds.

Required

Proficiency with Windows, Microsoft Office, and basketball-specific technologies.

Required

Requires evening, weekend, and holiday work in accordance with the basketball competition schedule.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Driving Record: The position is subject to the California DMV "Pull Notice System" and continued employment is contingent upon proof of a satisfactory driving record.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

10%

May require travel with the team for games, tournaments, and recruiting events.

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

JD Morgan Center, Los Angeles, CA 90095

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

X

Lifting/Carrying/Push/Pull over 50 lbs

X

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.