Assistant Director of Program Marketing & Student Engagement

ALUMNI EXTERNAL REL SPEC 3 (006299)

UCPath Position ID: TBD_189780

Position Description History/Status

Approved Date:

9/22/2025 7:04:33 PM

Date Last Edited:

9/22/2025 7:04:28 PM

Last Action Effective Date:

Organization Details

Business Unit (Location):

LACMP

Organization Code:

1300O

Organization:

LETTERS AND SCIENCE

Division Code:

1350D

Division:

L&S SOCIAL SCIENCES

Department:

110000 - ECONOMICS

Position Details

UCPath Position Number:

TBD_189780

Position Description ID

244819

UC Payroll Title:

ALUMNI EXTERNAL REL SPEC 3 (006299)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 21

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

E: All Others - Not Confidential

Employee Class (Appt Type):

1 - Staff: Contract

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40047957

Reports to Payroll Title:

ADMIN MGR 1

UCPath Department Head Position Number:

40040859

Department Head Payroll Title:

Academic

GENERAL DIRECTION - Indicates that the incumbent receives guidance in terms of broad goals and overall objectives and is responsible for establishing the methods to attain them. Generally the incumbent is in charge of an area of work, and typically formulates policy for this area but does not necessarily have final authority for approving policy.

POSITION SUMMARY

Under the general direction of the Chief Administrative Officer (CAO) and the Undergraduate Vice Chair, the Assistant Director of Program Marketing & Student Engagement leads the planning, implementation, and evaluation of summer programs and marketing initiatives that enhance the visibility and impact of the unit. This includes designing and executing integrated marketing campaigns across digital, print, and social platforms; coordinating outreach events; and ensuring all messaging reflects institutional brand standards. Using market research and data analytics, the Assistant Director identifies emerging trends, applies best practices, and develops strategies that strengthen recruitment pipelines and student engagement.

In collaboration with campus departments, faculty, and student-support offices, the Assistant Director designs and delivers high-quality summer programming. Responsibilities include coordinating logistics, streamlining communications, and providing course support for instructors—helping them navigate administrative processes, secure needed resources, and delivering an exceptional learning experience for students. The role also proactively builds and maintains relationships with alumni, community organizations, and external partners to create internships, mentoring opportunities, and other value-added program elements.

The Assistant Director supports the Undergraduate Counseling Unit in student-facing capacities. This includes assisting with communications to prospective and current students, developing resources and outreach materials for counselors, participating in advising and recruitment events, and serving as a liaison between students, counselors, and campus services. Through strong relationship-building skills, marketing insight, and a deep understanding of student services, the Assistant Director ensures that programs and communications advance the unit's mission and deliver a seamless, high-quality experience for students, counselors, and stakeholders alike.  This position requires a combination of student services knowledge, organizational skills, marketing insight, and relationship-building ability to support both the department's academic mission and its broader community engagement goals.

UCLA’s Economics Department has two interlocking objectives. We conduct cutting edge research by developing new methodologies and applying them to understand society’s most critical issues. We also seek to train the next generation of economic leaders in the private sector, government and academia.

UCLA is one of the top-ranked economics departments in the world. We have a young and active faculty whose research is shaping policy and informing the public on critical issues affecting the United States and the world. Our work covers a diversity of topics such as the origins and persistence of the Great Depression and its lessons for today’s economy, the relationship between education and health outcomes, cartels and antitrust policy, the economics of health care, and the impact of immigration on labor markets. Many of our faculty have received special recognition for their body of research by election to prestigious institutions such as the National Academy of Science, the American Academy of Arts & Sciences, and the Econometric Society, or have received such celebrated awards such as the Guggenheim and Sloan Fellowships.

Our undergraduates are equally impressive. They are among the brightest students on campus and consistently go on to find success in the job market and in graduate school. We have approximately 3300 majors at any one time making us the largest among major economics departments across the country and the largest major on campus. Our students come from over 60 countries around the world yet the majority call California their home. Many of our students are the first in their families to attend college and we are proud of them and their accomplishments.

Our Alumni play important roles in business, entertainment, and academia. We are proud that many maintain strong ties with UCLA and with the Economics department. Our students attend business schools, law school, medical schools, and graduate schools in a variety of disciplines.

Educational Programming Management and Student Development

-Coordinate aspects of the UCLA Economics Summer Programs and initiatives, including application review, admissions communications, onboarding, and scheduling of courses, workshops, and events.

-Provide support for the department’s regular Summer Sessions offerings, assisting with course scheduling, enrollment management, student communication, and instructor support.

-Serve as a point of contact for summer program students and families, providing timely information and ensuring a positive student experience.

-Assist instructors, peer learning facilitators (PLFs), and teaching assistants with course logistics, guest speakers, experiential learning activities, and program improvements.

-Collaborate with the Faculty Director and departmental leadership to align summer programs with departmental priorities, evolving academic standards, and emerging market trends.

-Monitor program outcomes and provide recommendations for improvements in student engagement and instructional support.

15%

Marketing and Outreach

-Support the design and implementation of marketing and outreach strategies for departmental summer offerings, undergraduate programs, and special events.

-Manage content for departmental social media accounts, department newsletters, and websites, ensuring timely and accurate updates.

-Develop targeted digital campaigns, including social media promotions and Google Ads, to expand visibility of departmental programs and increase student participation.

-Collaborate with faculty, staff, and campus partners to coordinate outreach activities and ensure alignment with departmental goals.

15%

Community Engagement & Program Improvements

-Assist in cultivating and maintaining relationships with alumni, donors, and industry partners in support of departmental programs.

-Support alumni panels, networking events, and donor cultivation activities that connect students with professional opportunities.

-Maintain alumni and donor contact lists; track engagement and prepare communications for newsletters, acknowledgments, and departmental publications.

-Collaborate with campus units such as Development, Alumni Affairs, and Career Services to expand departmental visibility and student opportunities.

-Represent the department at community, alumni, and program events as needed.

-Design and draft surveys, questionnaires, and feedback tools to assess the effectiveness of summer programs, marketing campaigns, and student services initiatives.

-Manage survey distribution across multiple channels (email, CRM, online platforms, social media, event apps) to ensure high response rates from students, alumni, and other stakeholders.

-Implement and monitor survey timelines, response tracking, and data integrity, ensuring compliance with institutional policies and privacy standards.

-Analyze and interpret survey data using appropriate software or institutional tools to generate actionable insights.

-Prepare and deliver clear, visually engaging reports, dashboards, and executive summaries of survey results for leadership and key campus partners.

-Recommend program improvements based on survey findings, report to leadership and track outcomes over time.

20%

Department and Event Support

-Contribute to the planning and execution of large-scale departmental events, including the annual Economics Commencement ceremony, conferences, and academic workshops.

-Prepare program reports, data analyses, and event summaries for the CAO, Undergraduate Vice Chair, and Faculty Director.

-Provide administrative and logistical support for departmental projects, program budgets, and collaborative initiatives.

-Participate in departmental committees and working groups related to undergraduate student services, summer programming, and external engagement.

-Serve as a backup for core office operations, including procurement, reception, and routine administrative tasks, ensuring continuity of service during staff absence.

-Coordinate and execute purchasing and other office support duties as assigned to maintain smooth day-to-day operations.

20%

Undergraduate Program support

-Collaborate with the Undergraduate Advising Office to deliver information and guidance to Economics majors on program requirements, petitions, departmental policies, and course enrollment process.

-Coordinate and support group sessions and orientations for first-year and transfer students, presenting overviews of the major, departmental opportunities, and key resources.

-Serve as a point of contact for students seeking information on course planning, progression toward degree completion, and opportunities such as honors, study abroad, and career preparation.

-Connect students with appropriate campus services and resources as needed to enhance their academic and personal success.

-Maintain accurate program records, assist with enrollment administration, and compile data and reports to inform departmental planning and leadership decisions.

30%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

in Economics, Finance or related field, and/or equivalent experience / training

Required

0-5 years

Experience in higher education with demonstrated experience in finance/economics course development and program management.

Required

0-5 years

Prior teaching experience and/or experience in mentoring and coaching students.

Preferred

Ability to conceptualize, design and implement innovative career/student development and/or internship/fellowship programs appropriate for all levels of students and alumni seeking careers, primarily with a focus on Economics, business, in all sectors of employment (business/industry, government, not-for-profit, etc.)

Required

Demonstrated expertise in the labor market, employment trends, and recruitment strategies and techniques, specifically relevant for Economics students.

Required

Ability to support and maintain critical long-term liaison relationships with diverse populations and organizations, staff of all levels, employers, faculty, students and alumni on behalf of the Department of Economics.

Required

Ability to identify needs of unique customers and deliver specialized strategies and services to meet their career challenges based on lifestyle, ethnicity, physical conditions, etc.

Required

Evidence of presentation skills to present career/program/training information to small and large groups.

Required

Ability to communicate and market the services of Summer and Department Programs to a broad spectrum of constituents, particularly those associated with UCLA's Economics department (i.e. potential students, current students, employers, faculty, and administrators.)

Required

Demonstrated ability to plan, organize, and implement projects with complex logistics involving multiple tasks and priorities.   Ability to work in a fast paced environment with diverse clientele, and available to work weekends and evenings, depending on need.

Required

Displays exceptional communication and interpersonal skills, demonstrates tact and diplomacy, utilizing strong public speaking skills, listening and interpretive skills.  Ability to develop positive relationships; demonstrate excellent customer service and teamwork skills; and work collaboratively with employers, key University partners and staff.

Required

Ability to conduct training sessions and make oral group presentations to provide information on various topics related to business opportunities, externship, and fellowship programs.

Required

Demonstrated ability to blend technical knowledge and expertise with excellent verbal/writing skills and the ability to communicate complex information to both technical and non-technical staff.

Required

Demonstrated expertise in all recruitment related technologies and/or modules, and the event management systems.  Strong knowledge of occupational, career and employment information resources, technology, and materials.

Required

Career/student counseling and facilitation skills, familiarity with student service philosophy and ability to work with colleagues in planning and providing student services.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.

CANRA: The position is designated as a mandatory reporter under CANRA. The employee must sign the "Statement Acknowledging Requirement to Report Child Abuse".

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

8276 Bunche Hall

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

X

Marked changes in humidity or temperature

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical skills

X

X

Mental demands other

X

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.