Senior Assistant Director, Visitor Experience & Programs

ADMISSIONS RECRMT SUPV 2 (004512)

UCPath Position ID: 40807431

Position Description History/Status

For Reference ONLY - PeopleAdmin JA Number:

1130715

Approved Date:

3/5/2026 12:50:18 PM

Date Last Edited:

3/5/2026 12:50:14 PM

Last Action Effective Date:

4/23/2021

Organization Details

Business Unit (Location):

LACMP

Organization Code:

7050O

Organization:

ENROLLMENT MANAGEMENT

Division Code:

7600D

Division:

ENROLLMENT MANAGEMENT

Department:

512000 - UNDERGRADUATE ADMISSION

Position Details

UCPath Position Number:

40807431

Position Description ID

171437

UC Payroll Title:

ADMISSIONS RECRMT SUPV 2 (004512)

Personnel Program

Professional and Support Staff (PSS)

Salary Grade:

Grade 22

Job Code FLSA:

Exempt

Union Code (Collective Bargaining Unit):

99: Non-Represented (PPSM)

Employee Relations Code:

C: Supervisor - Not Confidential

Employee Class (Appt Type):

2 - Staff: Career

Full-Time Equivalent (FTE)

1

SUPERVISION

UCPath Reports to Position Number:

40064518

Reports to Payroll Title:

ADMISSIONS RECRMT SUPV 2

UCPath Department Head Position Number:

40044275

Department Head Payroll Title:

ADMISSIONS RECRMT MGR 3

DIRECTION - Indicates that the incumbent establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

004509

ADMISSIONS RECRMT SPEC 3

3

004922

Stdt 1

50

POSITION SUMMARY

The Senior Assistant Director, Visitor Experience and Events provides strategic leadership and direct participation and supervision for the planning, coordination, and execution of high-impact recruitment and yield programs for prospective undergraduate students. This position oversees both in-person and virtual events designed to support first-year and transfer enrollment goals, including but not limited to Fall Open House, Admitted Student Presentations & Tours, and other events. The Sr Asst Dir is responsible for managing all aspects of event strategy and execution, including budget development, supervision and scheduling of staff, marketing and outreach, logistical coordination (in collaboration with the Administrative Events Coordinator), and post-event analysis. The Sr Asst Dir provides recommendations for improvement and prepares detailed reports to assess outcomes and inform future planning.

The Senior Assistant Director provides strategic oversight of UCLA's campus visit programs, including the Bruin Ambassador, Campus Tours, Cub Tours, as well as support for the STOMP Program. This position is responsible for supervising 2 professional staff and over 100 student employees and volunteers who engage with thousands of prospective students and their families each year. The Senior Assistant Director oversees the recruitment, hiring, training, and performance management of staff and student employees, ensuring that staff and ambassadors are well-prepared to deliver accurate, engaging, and inclusive presentations, tours and campus experiences that reflect the university's values and priorities.

The Senior Assistant Director establishes and enforces performance standards, develops training curriculum, coordinates regular staff development sessions, and ensures consistent messaging across all ambassador and tour platforms. The position manages day to day logistics, including scheduling, assignments, and daily operational logistics to ensure efficient delivery of services during peak and non-peak periods. By fostering a positive, student-centered culture grounded in professionalism, accountability, and equity, the Senior Assistant Director ensures that the visitor experience contributes meaningfully to UCLA's recruitment and yield goals. This position may require occasional travel to off-site location.

Office of Undergraduate Admission supports UCLA student enrollment goals through recruitment, admission, and yield practices consistent with the mission and values of the university. We seek to recruit and enroll high-achieving, talented students from diverse backgrounds from throughout California, the US, and abroad to both benefit from and contribute to one of the leading research universities in the world.

Leadership Role in Recruitment and Yield Activities

1. Develops, plans, coordinates, monitors and assesses Undergraduate Admission events such as Fall Open House and Admitted Student Presentation and Tour programs. Responsible in coordinating and participation from key UCLA offices e.g. Housing/Residential Life, Financial Aid & Scholarships, Alumni Affairs, Engineering, New Student Academic Programs and undergraduate student panelists. Monitor budget and work closely to determine program goals, agenda overview, invitations, communication plan and reservation website needs. (E)

2. Lead complex projects involving cross-campus collaboration. Works closely with colleagues in Undergraduate Admission, across UCLA academic and administrative units, with the University of California Office of the President, and peer institutions. (E)

3. Works with Undergraduate Admission Event Coordinator to determine space & room needs and budget coordination. (E)

4. Serve as a key resource in partnership with the Associate Director to support the development and annual updates of freshman recruitment presentations and associated communication materials. Provide oversight and input on content and design of recruitment publications (print and digital), ensuring materials are accurate, compelling, and aligned with university messaging and goals.

5. Works with Senior Associate Director, Marketing Communications and Professional Development in planning, advertising and promoting events. (E)

6. Provides leadership to staff during the development processes and supervises staff and activities on days of events. Notifies UCLA campus departments (e.g. School of Nursing, School of the Arts, School of Theater, Film, and TV, EAOP) regarding events. (E)

7. Prepares summary reports; analyzes results; recommends changes and updates to future program. (E)

8. The individual is expected to keep abreast of ways to best engage with students and families, maintain strong relationships (both within UA and the profession), and make suggestions for new programs and events. (E)

9. Coordinate and collaborate with numerous individuals within Undergraduate Admission, UCLA, and the University of California system on a variety of projects and recruitment matters. (E)

10. As needed, will coordinate and supervise off campus yield events for admitted students. (E)

11. Participate in the department’s short- and long-term planning processes, contributing to the development of strategic goals, assessment of recruitment effectiveness, and allocation of resources. Support continuous improvement through data-informed recommendations and cross-functional collaboration. (E)

12. Develops and prepares comprehensive summary reports, conducts data analysis to evaluate effectiveness of initiatives, and provides informed recommendations for strategic improvements and process enhancements. (E)

40%

Student Program Supervision and Coordination (Bruin Ambassador Program, Campus Tour Program, Cub Tour Program)

1. In collaboration with Undergraduate Admission (UA) staff and campus partners, the Senior Assistant Director evaluates tour content, presentation style, incorporates guest feedback, and implements improvements to ensure relevance, accessibility, and impact. This position plays a vital part in shaping guests’ impressions of the university and leads efforts to continuously enhance the campus visit experience for all audiences. The position is responsible to ensure that demands and requests are being addressed promptly, for example instituting ADA accessible routes, providing tours in Spanish and tailoring tours specific to different communities as well as focused on different major disciplines. The Senior Assistant Director mentors staff and student teams to ensure a welcoming, informative, and inclusive visitor experience that reflects UCLA’s values and priorities. (E)

2. In collaboration with the Associate Director, Recruitment this position is responsible for directing campus tours and presentations, including scheduling, presentation assignments, training, daily oversite to ensure a high-quality visitor experience. (E)

3. The Senior Assistant Director provides strategic supervises the Bruin Ambassadors Program (BAP), overseeing a team of approximately 40-60 student employees and the professional staff responsible for managing the day-to-day logistics of the program. Ambassadors are trained student representatives who deliver admission presentations and participate in recruitment activities at assigned local high schools to promote UCLA’s undergraduate opportunities. (E)

4. The Senior Assistant Director also provides guidance and leadership for the Campus Tour Program, a team of approximately 60-90 student employees who are responsible for welcoming and providing campus tours to prospective students in 9th grade and above. Additionally, this position also oversees the Cub Tour Program, which is made up of 40-60 student volunteers whose mission is to provide tours to students in k-8th grade and encouraging they prepare for and pursue a college education. (E)

5. Supervise and provide direction and vision to the program co-supervisors and student coordinators ensuring alignment with Undergraduate Admission’s recruitment goals, promoting UCLA and higher education, fostering a culture of professionalism, accountability, and student development. (E)

6. Oversee the hiring, onboarding, and comprehensive training of new ambassadors/tour guides, with a focus on developing strong public speaking, cultural competency, and knowledge of the UC policies, UCLA admission process, unique programs and opportunities available for prospective students.

7. Monitor staff schedules, recruitment assignments, ensuring coverage across targeted schools, college fairs, conferences and presentations. Oversee campus tour staff scheduling and assignments, ensuring consistent coverage and alignment with recruitment priorities across daily tours, group visits, and special events. (E)

8. Ensure the accuracy and consistency of information delivered by ambassadors/tour guides by regularly updating training materials, scripts, talking points, and reference documents in collaboration with Associate Director. (E)

9. Evaluate individual and program performance, implementing feedback mechanisms, conducting regular assessments, and recommending improvements to enhance program effectiveness and impact. (E)

10. Participate in and guide ongoing training initiatives to support ambassador/tour guide development and ensure high-quality representation of UCLA in the community. Recommend staff development opportunities specific to students, such as the CIVSA Student Development Institute. (E)

11. Monitor student coordinator schedules; participate in selection and training process.(E)

12. Assure quality of information provided; update materials and information.(E)

13. Monitor performance, evaluate programs, and provide feedback for changes and development. (E)

25%

Supervision of Professional Staff

1. Provide strategic leadership and direct supervision to recruitment staff, ensuring clarity of roles, accountability for outcomes, and alignment with institutional goals. Foster a collaborative and high-performing team culture through clear expectations and supportive management. (E)

2. Identify and implement ongoing professional development opportunities to strengthen staff competencies in recruitment and application review. Design and lead training sessions to enhance staff knowledge of admissions policies, institutional priorities, territory management, presentations and best practices. (E)

3. Lead recruitment, hiring, onboarding, and training processes for new team members. (E)

4. Conduct regular performance evaluations, provide constructive feedback, and develop individualized growth plans to support staff development and long-term success. (E)

5. Facilitate regular one-on-one and team meetings to discuss strategic planning, program updates, territory management, and event execution. Use data and staff feedback to assess effectiveness of recruitment initiatives and drive continuous improvement. (E)

20%

First-year and Transfer Evaluation

1. As a member of the Undergraduate Admission leadership team, the Senior Assistant Director also participates in the holistic review of first year (FY) and transfer applications, contributing to the evaluation and selection of a highly qualified and diverse entering class. (E)

2. Review academic records for admitted students. Evaluate and make recommendations regarding admission offer for those who fail to meet admission provisions. Participate in review of denied freshman requests for reconsideration for admission. (E)

3. Participate in secondary review processes such as FY Supplemental Review, FY Tie-Break Review, School-based, Waitlist and Appeals Reviews and make recommendations for re-evaluation of admission status to Associate Directors. (E)

4. Read freshman first-year and transfer applications as a participant in the read process. (E)

5. Participate in first-year review of PPF (Provisional Problems Forms), consider academic changes and updates submitted by admitted students and make recommendations as necessary. (E)

6. Participate in transcript verification, carefully review transcripts and ensure accuracy of application self-reported academic history section. (E)

7. Responsible for ensuring that all supervised team members receive comprehensive training and maintain current knowledge of UC and UCLA admission policies and procedures. This includes proactively facilitating ongoing professional development, disseminating policy updates in a timely manner, and implementing quality control measures to ensure staff are equipped to provide accurate, consistent, and policy-aligned guidance to prospective students, families, and counselors. (E)

8. Serve as resource for team members during the various application reviews and provide guidance as needed. (E)

10%

Other Duties

1. Represent the University of California, UCLA, and/or UA at public and campus events. Participates in recruitment and yield activities, as needed. Represent UCLA at professional associations and conferences. (E)

2. Provide leadership to staff, supervise performance and accountability. (E)

3. Provide development and training opportunities for staff. (E)

4. Supervisory and administrative responsibilities. (E)

5%

•

Performs other duties as assigned.

•

Complies with all policies and standards.

•

Complies with the University of California, Los Angeles (UCLA) Principles of Community.

•

This position description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of the organization.

QUALIFICATIONS

Bachelor's Degree

and or equivalent combination of education and experience.

Required

Advanced degree in a related field; or equivalent combination of education and experience.

Preferred

5 years

Demonstrated management experience in college or university admissions and recruitment. Typically, minimum five years of experience required.

Required

Demonstrated supervisory skills for training, delegating responsibility, evaluating performance, and mentoring staff.

Required

Demonstrated experience in oral presentations to large and small audiences: potential applicants and enrollees, families, colleagues, professional organizations.

Required

Demonstrated experience in working independently and following through on assignments with minimal direction.

Preferred

Demonstrated sensitivity to those educational issues affecting underrepresented students and families.

Required

Knowledge of the University of California, undergraduate admission policies, processes, and procedures highly preferred.

Preferred

Demonstrated advanced strategic planning and operational leadership in supervising university visitation programs, overseeing complex, multi‑layered initiatives that require coordinated planning, cross‑departmental collaboration, and seamless execution of high‑impact recruitment and yield events for prospective Kindergarten to transfer students.

Required

Demonstrated ability to plan, produce, coordinate and manage registration/reservations for high profile large scale, multi-day/location events with complex logistics anywhere in the world on budget, in a fast paced, high pressure environment, balancing the needs of different constituencies while coordinating vendors and supervising volunteers.

Required

Demonstrated knowledge of best-practices within university recruitment events Kindergarten - Transfer, admission programing, and visitor experiences.

Required

Demonstrated skill in planning events to avoid conflicting dates; ensuring lead time to assemble and facilitate mailings, and to ensure all deadlines are met.

Required

Demonstrated skill in independently prioritizing projects and working independently to ensure that work is completed in a timely fashion under the stress of deadlines, change in assignments, competing requirements, fluctuating workload, high priority institutional initiatives of critical importance to the university, and emergency projects.

Required

Demonstrated skill in analyzing and evaluating requests for funds, purchase of materials, equipment or special requests, and determining the appropriateness of such requests. Demonstrated ability to plan and prepare budgets, in accordance with University requirements and master associated bookkeeping skills, such as projecting and reconciling expenses.

Required

Demonstrated cultural competence is essential, as this role engages with diverse and historically underserved populations and must maintain the highest level of professionalism, sensitivity, and confidentiality in all interactions.

Required

Demonstrated ability to prioritize tasks and prepare project plans and schedules. Demonstrated analytical skills to evaluate programs, write reports, recommend improvements, changes, enhancements.

Required

Demonstrated ability and experience in leading, establishing and maintaining cooperative working relationships with other staff members, subordinates, school administrators and officials and representatives.

Required

Demonstrated interpersonal skills in working as part of a team in a highly collaborative environment necessitating establishing working relationships with University staff, diverse faculty, students/alumni, families, volunteers, vendors, and the general public.

Required

Experience in preparing reports and other documents that are clearly written, well organized, well structured, accurate, complete, cover relevant issues, and professional in appearance.

Required

Experience in analyzing data, problems, situations, practices or procedures to: define the problem or objective, identify relevant concerns or factors, and formulate logical and objective conclusions. Demonstrated skill in systems problem solving with little or short notice.

Required

SPECIAL REQUIREMENTS AND/OR CONDITIONS OF EMPLOYMENT

Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.

Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.

5%

Must be able to travel occasionally to off-site location

LOCATION AND PHYSICAL, ENVIRONMENTAL, MENTAL (PEM) REQUIREMENTS

Environment and Work Location Information

Environment Type:

Non-Clinical Setting

Location Setting:

Campus

Location:

Ackerman A217B

Standing/Walking

X

X

Sitting

X

X

Bending/Stooping

X

X

Squatting/Kneeling

X

X

Climbing

X

Lifting/Carrying/Push/Pull 0-25 lbs

X

X

Lifting/Carrying/Push/Pull 26-50 lbs

X

Lifting/Carrying/Push/Pull over 50 lbs

X

Physical requirements other

X

Chemicals, dust, gases, or fumes

X

Loud noise levels

X

Marked changes in humidity or temperature

X

X

Microwave/Radiation

X

Operating motor vehicles and/or equipment

X

X

Exposures other

X

Sustained attention and concentration

X

X

Complex problem solving/reasoning

X

X

Ability to organize & prioritize

X

X

Communication skills

X

X

Numerical Skills

X

X

Mental demands other

X

X

Other Mental Requirements

If "Mental demands other" was selected above, please explain:

• Critical thinking skills: Ability to analyze information, problem-solve and make sound decisions based on available information and considering potential outcomes

• Cognitive flexibility/adaptability: being open to new ideas and perspectives and willing to adapt to changes/new circumstances/projects

• Creativity/Innovation: thinking outside of the box to generate innovative solutions or ideas

• Conflict resolution: resolving disagreements or conflicts in a constructive manner

• Emotional Intelligence: Understanding and managing one’s emotions as well as effectively navigating interpersonal relationships

X

Classification 3:  Position in which exposure to blood, body fluids or tissues is not part of the position description. The normal routine task involves no exposure to blood, body fluids or tissues and the employee can decline to perform tasks which involve a perceived risk without retribution.